Ad Builder & Asset Library
The Channel Fusion Ad Builder & Asset Library platforms are designed to facilitate an easy-to-use co-branding experience for brands and their channel partners.
Typically, Ad Builder is used in conjunction with co-op programs to take full advantage of the platform’s features, including pre-approval submission, print-on-demand, and reimbursement of co-op funds when paying for media insertions, campaigns or marketing material production.
Ad Builder Core Features
Homepage
Channel partners can easily navigate to any part of the platform from the homepage.
A user-friendly experience allows channel partners to view, select and access templates they would like to customize.
Customizing a Template
Customize any part of the template based on business rules programmed into the template. A wizard steps partners through the process of updating or selecting desired customizations.
A preview window shows the customizations as they are being made.
Provide Recommendations
The Ad Builder can promote and support a brand’s specific objectives.
Approval of Marketing Materials
If a brand would like to require approval of a marketing asset before it is fulfilled, the platform can be configured so partners must submit customized templates as part of the workflow.
Third-party Printer Integration
The Ad Builder can integrate with preferred print partners. The configurable printer integration seamlessly sends a channel partner to a printer’s application to upload creative files and mailing lists or place print and ship orders, for example.
Ad Builder Key Benefits
For brands:
- Protect and enforce established brand standards and guidelines by providing channel partners with templates that are already brand compliant
- Provide value-added templates allowing channel partners to save time and resources when creating marketing materials
- Offer templates for a variety of mediums, including digital banners, direct mail, radio, video, social, newspaper, and more
- Provide channel partners with incentives to increase their marketing efforts by removing barriers to creating co-branded assets
- Restrict visibility and access to templates based on tier-based hierarchy
- Integrate print-on-demand features and functionality
- Integrate with the Channel Fusion Co-op platform to facilitate and promote use of funds and pre-approval submissions
For channel partners:
- Easily create co-branded marketing materials that already follow brand and co-op program standards
- Save money and resources by not having to pay an agency or someone else to create marketing materials
- Build ads and other marketing materials in minutes rather than hours
- Submit marketing materials directly into the pre-approval process for co-op fund reimbursement
- Send marketing materials to print directly from the platform and utilize co-op funds for payment
- Leverage Asset Library to populate imagery when creating ads and other marketing materials
Asset Library Core Features
Tree Navigation
In the Asset Library, channel partners are presented with tree navigation on the left-hand side. The Asset Library provides an easy-to-use and easy-to-navigate view for channel partners to narrow their search. Administrators of the Asset Library can edit the navigation that appears in the platform, as well as edit, delete, view and download marketing assets.
Alerts
The platform also allows for email and SMS/text messaging alerts. The alerts are completely customizable and channel partners can easily sign up to receive notifications from the platform.
Reporting
The Ad Builder and Asset Library offer robust reporting capabilities allowing the ability to track the usage of all customizable and non-customizable marketing assets. Some of the additional reports that are available include:
- Customizable template reports
- Template usage detail
- Template usage summary
- Template expiration
- Template partner detail
- Template feedback
- Non-customizable asset reports
- Asset usage (download/view)
- Asset expiration
- Asset partner detail
- Partner ad usage report
- Ad creation detail by channel partner
- Ad creation summary by channel partner
- Ads sent to media companies by channel partner
- System reporting
- Login activity
- Headline/offer usage
- Custom requests submitted
- E-mail delivery success rate
The platform can also be configured to easily export data for ingestion into a business intelligence tool.
Adding Assets
The Asset Library provides administrators with the ability to load their own assets including images, videos and document files, for example. When doing so, administrators are asked to enter specified metadata for the marketing asset. Administrators are also able to assign an expiration date to the asset. Once this expiration date passes, the assets are no longer available in the library.
User Management
The Asset Library provides administrative functionality to manage users within a simple interface. Administrators can search, add, or delete users, making it easy to get channel partners onboarded and leveraging the benefits of the platform quickly. Examples of profile types available that can be configured and managed include:
- Corporate/brand administrators
- Super administrators
- Agency users
- Media users
- Channel Fusion administrators
Asset Library Key Benefits
For brands:
- Easily upload and remove marketing assets
- Restrict access to assets with tier-based permission hierarchy
- Add metadata to assets to enhance searchability and user experience
- Establish and maintain a user-friendly asset organization structure based on established business rules
- Reporting tracks usage for individual assets
For channel partners:
- Easily download individual or bundled assets using shopping cart functionality
- Email asset bundles to recipients directly from the platform
- Robust search and sorting functionality makes it easy to find desired assets
Learn more about the Channel Fusion Through Channel Marketing offering
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