Category: Strategy

The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

This is the fourth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In today’s rapidly evolving business landscape, brands are constantly seeking new ways to expand their reach and increase revenue. For manufacturers who utilize channel partners to sell their… Continue reading The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

This is the third in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the intricate web of business operations, success often hinges on the strength of partnerships and collaborations. In the world of channel marketing programs, this holds especially true as… Continue reading Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs

In a bid to gain valuable insights into the desired outcomes of brands concerning their channel programs, Channel Fusion recently embarked on a comprehensive research project. The study explored various dimensions of channel programs, shedding light on what’s important to brands and what they expect from their program providers. In the first of multiple articles,… Continue reading Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs

Supercharge Your Incentives with the Channel Fusion SPIFF Module

It’s time to take your channel incentive program to the next level with the powerful capabilities of the Channel Fusion SPIFF module. This sophisticated tool is designed to provide maximum flexibility through its self-service functionality, putting program administrators in the driver’s seat.   The core of the Channel Fusion SPIFF module lies in its ability… Continue reading Supercharge Your Incentives with the Channel Fusion SPIFF Module

Rewards Programs and Brand Activity: The Secret to Dealer Engagement

In the highly competitive automotive industry, brands strive to capture the attention and loyalty of their shared audience. In a recent examination of historical program data, Channel Fusion analyzed how three brands, each with varying levels of activity – high, moderate, and low – have been targeting the same customer base. The behaviors and outcomes… Continue reading Rewards Programs and Brand Activity: The Secret to Dealer Engagement

Unleashing the Power of Rewards Programs: 6 Key Characteristics for Success

In today’s competitive marketplace, brands are constantly seeking effective strategies to engage, retain, and increase mindshare among their channel partners. One powerful tool that has proven its worth time and again is a well-designed rewards program.   By including incentives in their channel program, brands not only drive sales but also foster loyalty and brand… Continue reading Unleashing the Power of Rewards Programs: 6 Key Characteristics for Success

Three Capabilities to Consider When Selecting Channel Partner

Selecting the right partner to support channel marketing programs is crucial for brands. In today’s landscape, where technology and services play a vital role in channel marketing initiatives, brands invest significant time and resources in launching or transitioning their programs to a new provider. There are three capabilities brands should consider when evaluating potential partners:… Continue reading Three Capabilities to Consider When Selecting Channel Partner

Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes

In today’s competitive business world, it is no longer enough to simply have a product or service to sell. To stand out from the crowd and make a real impact in the market, it is essential to have a well-defined channel marketing strategy that outlines clear outcomes and a blueprint for success.   Channel Fusion… Continue reading Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes

Artificial Intelligence in Channel Marketing Still Needs the Human Touch

Artificial Intelligence (AI) has certainly become a game-changer for channel marketers. AI technology can analyze vast amounts of data and generate insights that would take marketers months to complete. While AI makes it much easier for channel marketers to develop content and make creative recommendations, for example, AI cannot replace human interaction and engagement completely,… Continue reading Artificial Intelligence in Channel Marketing Still Needs the Human Touch