The Year in Review and What to Look for in 2022

For marketers, 2021 continued to provide a number of challenges. The global pandemic has now stretched to almost two years with new variants, once again, stretching some healthcare systems to the limit and sending positive cases in the wrong direction. The ripple effect of the pandemic has impacted inventories and supply chains for a wide… Read More The Year in Review and What to Look for in 2022

The Intricacies of Managing Brand Moments of Truth in Channel Marketing

A customer service call. An incident that requires crisis communications. The launch of a new product. Responding to a social media post about a product or service issue. These are all moments of truth for a brand. The way a company’s representatives manage moments of truth greatly influences a brand’s perception in the marketplace and… Read More The Intricacies of Managing Brand Moments of Truth in Channel Marketing