There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!
For B2B brands that rely on distribution partners, such as dealers and distributors, there’s a unique opportunity to include influencer marketing in their channel marketing programs. Like any channel marketing program, there are a number of factors to consider in determining how influencer marketing can be leveraged to drive desired outcomes.
Digital Fusion delivered 20.4 million impressions, published nearly 40,000 posts on Facebook, Twitter and Instagram, generated almost 7,500 new followers for their clients’ brands, and realized almost 628,000 total engagements, or the number of times an audience interacted with content produced by Digital Fusion on behalf of their clients.
As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.
Investing in a social media program that uses original, not syndicated, content will help your dealers drive their business to new heights.