Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

In the ever-expanding digital landscape, where consumers turn to the Internet for information on products and services, the online presence of local storefronts has become paramount. For brands and their channel partners, the challenge is not just about having an online presence but ensuring that these storefronts are easily discoverable when potential customers are actively… Continue reading Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

In the digital age, the buzz around generative artificial intelligence (AI) is hard to miss. Yet, while AI offers remarkable efficiency, brands and their channel partners must not lose sight of the importance of authentic engagement with their target audience and potential customers. Striking the right balance between the convenience of generative AI and the… Continue reading Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

Formulaic Approach Drives SEO Outcomes

A successful science experiment produces valid results and is the outcome of following a methodical process.  For the Digital Fusion team at Channel Fusion, that type of rigor is applied to creating SEO-optimized blog content that delivers desired digital marketing outcomes for a brand’s channel partners. By utilizing a formulaic approach, harnessing up-to-date knowledge, credible… Continue reading Formulaic Approach Drives SEO Outcomes