Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

For channel marketers, ensuring a strategic roadmap or blueprint is in place for their program can provide an overarching north star for identifying and measuring desired outcomes. Channel Fusion has leveraged 20 years of channel program delivery, optimization and measurement to create the Outcomes Blueprint, a tool to help ensure every client’s program aligns with… Continue reading Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

Localized Dealer Promo Program Continues to Boost Sales

In September and October of last year, Channel Fusion’s local marketing agency, Digital Fusion, created integrated advertising packages to pay off national promotions for one of the company’s clients, resulting in an eight-times increase in unit sales. In November, the Digital Fusion team continued to build on the success of the localized dealer promo program… Continue reading Localized Dealer Promo Program Continues to Boost Sales

Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced today that they… Continue reading Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leverage Channel Program to Combat Supply Chain Challenges

As the end of 2022 approaches, the supply chain issues that started in 2021 continue to disrupt manufacturing. For the past 18 months or so, brands that rely on channel partners to sell their products and services have been struggling to ensure those partners have the product at their brick-and-mortar locations to sell.   For… Continue reading Leverage Channel Program to Combat Supply Chain Challenges

Formulaic Approach Drives SEO Outcomes

A successful science experiment produces valid results and is the outcome of following a methodical process.  For the Digital Fusion team at Channel Fusion, that type of rigor is applied to creating SEO-optimized blog content that delivers desired digital marketing outcomes for a brand’s channel partners. By utilizing a formulaic approach, harnessing up-to-date knowledge, credible… Continue reading Formulaic Approach Drives SEO Outcomes

Key Factors to Consider When Seeking Channel Program Partner

For brands with channel marketing programs, selecting the right partner to support their efforts is critically important. With the combination of technology and services needed to support today’s channel marketing initiatives, brands invest significant time and money to launch or move a program to a new provider. That’s why it’s critical to consider what a… Continue reading Key Factors to Consider When Seeking Channel Program Partner

Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience

Gartner defines customer experience as the “customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” To that end, when we think of customer experience we typically focus on the ultimate or end consumer. For brands that rely on channel partners to sell… Continue reading Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience

Addressing Multiple Dimensions of Service Key to Channel Program Success

Customer support. Customer service. Customer experience. Customer satisfaction. Each is a bit different, but they all focus on delivering value to the customer. While only one of them includes the word “service,” providing exceptional service to the customer is at the heart of all of them.   For channel marketers, there are several dimensions of… Continue reading Addressing Multiple Dimensions of Service Key to Channel Program Success

Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!

There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!