If this were back in the day, you’d slam your latest copy of the Yellow Pages on the kitchen table, flip it open to the “digital marketing companies” section, pick whoever looks best, and give us a call. And life still works that way … sort of. These days, directing clients to your business… Continue reading Three Directory Listings You Should Update Now and Why You Should Care
In the vast expanse of the digital universe, where every click, comment, and review holds weight, the reputation of a business can make or break its success. This truth holds particularly significant for small businesses, where every interaction with customers is a vital opportunity to build trust and credibility in the local marketplace. In this… Continue reading The Importance of Online Presence Management for Brands, Local Channel Partners
In the ever-expanding digital landscape, where consumers turn to the Internet for information on products and services, the online presence of local storefronts has become paramount. For brands and their channel partners, the challenge is not just about having an online presence but ensuring that these storefronts are easily discoverable when potential customers are actively… Continue reading Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners
Social media has become an integral part of our daily lives, influencing how we connect, share, and engage with the world around us. For business owners, especially those involved in a brand’s channel program, harnessing the power of social media is not just about managing the local storefront; it’s about actively participating in the broader… Continue reading Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement
In today’s digital age, dealers and distributors who sell products and services on behalf of brands face a unique set of challenges. One of the most critical aspects of their success is having a website that serves as a powerful digital sales funnel. This is particularly true when they are investing in paid advertising to… Continue reading Transforming Dealer and Distributor Websites into Conversion Machines
In the second article about Channel Fusion’s recent channel marketing research project, we take a look at the responses from channel partners related to co-op programs and channel marketing. As part of our comprehensive channel marketing research, our research partner, the University of Iowa Marketing Institute, spoke with dealers of various industries who all shared… Continue reading Unlocking Untapped Potential: Exploring Dealers’ Hesitations Towards Co-op Programs and Channel Marketing
When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs
In the first of an ongoing series, Channel Fusion is pleased to present Five Questions, a Q&A with one of our channel marketing thought leaders. In this issue, Kelly Magers, director of digital marketing and the leader of the Channel Fusion local marketing agency, Digital Fusion, answers five questions about the importance of aligning brand… Continue reading Five Questions: Keys to Success for Channel Partner Marketing Programs
In September and October of last year, Channel Fusion’s local marketing agency, Digital Fusion, created integrated advertising packages to pay off national promotions for one of the company’s clients, resulting in an eight-times increase in unit sales. In November, the Digital Fusion team continued to build on the success of the localized dealer promo program… Continue reading Localized Dealer Promo Program Continues to Boost Sales
