It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Continue reading It’s a Perfect Time for a Channel Program Health Check
For Channel Fusion, channel marketing is more than the tactical delivery of co-op/market development fund management programs, brand compliant ad building solutions, channel rewards, consumer rebates and local advertising solutions. It starts with the establishment of a solid strategy and roadmap to ensure our clients’ channel programs are achieving their desired outcomes. To ensure every… Continue reading Outcomes Blueprint Plays Key Role in Channel Program Success
In its 2022 Digital Trends research report, Adobe noted significant changes in consumer behavior over the past two years. If there was ever a doubt that consumers are now operating with a digital-first mindset, the Adobe research certainly validates this premise. The Adobe research noted that 75 percent of a brand’s existing customers are increasingly… Continue reading Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes
Mobile applications are a mainstay in our daily lives. That said, while some of us may have hundreds of applications on our devices, chances are the only ones we use on a regular basis are those that improve our daily experiences. Examples include: · The ability to check the weather to see if and when… Continue reading Mobile Apps Help Drive Outcomes in Channel Marketing
Long before digital advertising and communications became a ubiquitous part of an organization’s marketing strategy, marketers would occasionally conduct an audit of their communications programs to ensure message, design and presentation consistency across all mediums. This often included putting physical copies of a brand’s marketing materials on the walls and table of a conference room… Continue reading It May Be Time for an Old-Fashioned Audit of Your Channel Program
It’s time for March Madness and 68 women’s and men’s college basketball teams are looking to conquer their bracket matchups in pursuit of a national championship. Much like a successful basketball team working in unison to win a game or tournament, a championship caliber channel marketing program starts with thinking in terms of solutions, not… Continue reading Solutions, Not Tools, Lead to Channel Marketing Outcomes
When it comes to the power of consumer promotions, sometimes one plus one equals more than two. That was the case for a recent program developed by Digital Fusion, Channel Fusion’s in-house digital marketing agency. A leading tire manufacturer experienced slow sales after launching a new product and turned to Digital Fusion to develop… Continue reading Combining Brand, Dealer Promos Drives Strategic Outcomes
When it comes to consumers’ path to purchase, there are two constants. One, no journey is the same and, two, there are multiple channels and touchpoints along the way. One study indicates 70-80 percent of consumers research a company online before making a purchase at a brick-and-mortar location. Another says 77 percent of online… Continue reading Omnichannel Strategy Drives Channel Marketing Outcomes
For channel marketing providers, ensuring the rebate programs they administer on behalf of their clients’ brands include robust fraud detection capabilities is a critical component of their incentives offering. Having resources who know how to identify fraudulent rebate activity, the ability to operationalize fraud detection and prevention, as well as leveraging people and technologies to combat rebate fraud are keys to its detection and prevention.
