Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.
A successful science experiment produces valid results and is the outcome of following a methodical process. For the Digital Fusion team at Channel Fusion, that type of rigor is applied to creating SEO-optimized blog content that delivers desired digital marketing outcomes for a brand’s channel partners. By utilizing a formulaic approach, harnessing up-to-date knowledge, credible… Continue reading Formulaic Approach Drives SEO Outcomes
For brands with channel marketing programs, selecting the right partner to support their efforts is critically important. With the combination of technology and services needed to support today’s channel marketing initiatives, brands invest significant time and money to launch or move a program to a new provider. That’s why it’s critical to consider what a… Continue reading Key Factors to Consider When Seeking Channel Program Partner
For many co-op marketing programs, the enrollment process is a key element for ensuring dealer engagement and funds utilization. A clunky, cumbersome enrollment process can lead to dealer dissatisfaction up front and create an uphill battle for maximizing program outcomes throughout the year. In 2021, Channel Fusion streamlined the co-op program enrollment process for… Continue reading Streamlined Enrollment Process Drives Co-op Program Efficiencies
Improving or increasing co-op or market development fund program adoption and utilization can be a challenge for some brands and an obstacle to delivering desired channel program outcomes. To address this challenge, Channel Fusion has developed an enhanced support program that provides an additional level of channel partner assistance. By deploying trusted co-op program advisors… Continue reading Enhanced Service Level Drives Increased Co-op Program Engagement
Gartner defines customer experience as the “customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” To that end, when we think of customer experience we typically focus on the ultimate or end consumer. For brands that rely on channel partners to sell… Continue reading Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience
Customer support. Customer service. Customer experience. Customer satisfaction. Each is a bit different, but they all focus on delivering value to the customer. While only one of them includes the word “service,” providing exceptional service to the customer is at the heart of all of them. For channel marketers, there are several dimensions of… Continue reading Addressing Multiple Dimensions of Service Key to Channel Program Success
For those companies operating on a calendar year, it’s getting close to that time of year. The time of year when budgets are requested, defended, scrutinized and, ultimately, finalized before the new year begins. For channel marketers, the budgeting process can be multifaceted, depending on the complexity of their channel program. With everything from… Continue reading Compliance and Effectiveness Keys to Successful Co-op Funding Management
There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!
Whether you work for an agency or in a corporate marketing department, developing annual strategic marketing plans has become a rite of passage. Long gone are the days of marketing by the seat of your pants. The advent of digital channels that provide real-time data for program measurement and the demand (rightfully so!) for return… Continue reading Strategic Planning: An Iterative Approach to Channel Program Execution
