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Insights

Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.

Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

The Channel Fusion Asset Library platform is used in conjunction with Ad Builder, serving as an integrated digital asset management solution.  When paired with Ad Builder, a brand’s channel partner is able to store customized marketing materials developed in the Ad Builder as well as other marketing assets.   By providing Ad Builder and Asset… Continue reading Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

The Channel Fusion Ad Builder is designed to facilitate an easy-to-use co-branding experience for brands and their channel partners. Typically, Ad Builder is used in conjunction with co-op programs to take full advantage of the platform’s features,  including pre-approval submission, print-on-demand, and reimbursement of co-op funds when paying for media insertions, campaigns or marketing material… Continue reading Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

Five Questions: Keys to Success for Channel Partner Marketing Programs

In the first of an ongoing series, Channel Fusion is pleased to present Five Questions, a Q&A with one of our channel marketing thought leaders. In this issue, Kelly Magers, director of digital marketing and the leader of the Channel Fusion local marketing agency, Digital Fusion, answers five questions about the importance of aligning brand… Continue reading Five Questions: Keys to Success for Channel Partner Marketing Programs

Partner Support Enhanced, Optimized by Artificial Intelligence, Machine Learning

For 20 years, Channel Fusion has proudly delivered channel programs for Fortune 500 companies, serving as an extension of those brands in supporting their channel partners. Over that time, the company has leveraged the latest tools to ensure service levels are met or exceeded in terms of responsiveness, effectiveness and issue resolution.   Today, the… Continue reading Partner Support Enhanced, Optimized by Artificial Intelligence, Machine Learning

Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

For channel marketers, ensuring a strategic roadmap or blueprint is in place for their program can provide an overarching north star for identifying and measuring desired outcomes. Channel Fusion has leveraged 20 years of channel program delivery, optimization and measurement to create the Outcomes Blueprint, a tool to help ensure every client’s program aligns with… Continue reading Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

Localized Dealer Promo Program Continues to Boost Sales

In September and October of last year, Channel Fusion’s local marketing agency, Digital Fusion, created integrated advertising packages to pay off national promotions for one of the company’s clients, resulting in an eight-times increase in unit sales. In November, the Digital Fusion team continued to build on the success of the localized dealer promo program… Continue reading Localized Dealer Promo Program Continues to Boost Sales

Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced today that they… Continue reading Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leverage Channel Program to Combat Supply Chain Challenges

As the end of 2022 approaches, the supply chain issues that started in 2021 continue to disrupt manufacturing. For the past 18 months or so, brands that rely on channel partners to sell their products and services have been struggling to ensure those partners have the product at their brick-and-mortar locations to sell.   For… Continue reading Leverage Channel Program to Combat Supply Chain Challenges

Integrated Program Delivers 8x More Unit Sales for Brand

Consumer promotions are a great way for brands to drive sales of their products. One brand is taking promotions to another level with the help of Digital Fusion, the digital marketing agency within Channel Fusion. The next-level package developed by the Digital Fusion team integrated the brand’s national promotions with locally focused marketing elements designed… Continue reading Integrated Program Delivers 8x More Unit Sales for Brand