Omnichannel Strategy Drives Channel Marketing Outcomes

When it comes to consumers’ path to purchase, there are two constants. One, no journey is the same and, two, there are multiple channels and touchpoints along the way.   One study indicates 70-80 percent of consumers research a company online before making a purchase at a brick-and-mortar location. Another says 77 percent of online… Read More Omnichannel Strategy Drives Channel Marketing Outcomes

Keys to Fraud Detection and Prevention

For channel marketing providers, ensuring the rebate programs they administer on behalf of their clients’ brands include robust fraud detection capabilities is a critical component of their incentives offering. Having resources who know how to identify fraudulent rebate activity, the ability to operationalize fraud detection and prevention, as well as leveraging people and technologies to combat rebate fraud are keys to its detection and prevention.

The Influencer Marketing Opportunity in Channel Marketing

For B2B brands that rely on distribution partners, such as dealers and distributors, there’s a unique opportunity to include influencer marketing in their channel marketing programs. Like any channel marketing program, there are a number of factors to consider in determining how influencer marketing can be leveraged to drive desired outcomes.

The Year in Review and What to Look for in 2022

For marketers, 2021 continued to provide a number of challenges. The global pandemic has now stretched to almost two years with new variants, once again, stretching some healthcare systems to the limit and sending positive cases in the wrong direction. The ripple effect of the pandemic has impacted inventories and supply chains for a wide… Read More The Year in Review and What to Look for in 2022

The Intricacies of Managing Brand Moments of Truth in Channel Marketing

A customer service call. An incident that requires crisis communications. The launch of a new product. Responding to a social media post about a product or service issue. These are all moments of truth for a brand. The way a company’s representatives manage moments of truth greatly influences a brand’s perception in the marketplace and… Read More The Intricacies of Managing Brand Moments of Truth in Channel Marketing

Giving Thanks

Thanksgiving is a time to slow down, spend time with family and friends, reflect on everything we’re thankful for and acknowledge those who’ve helped drive our success. 

Project Success: What to Look for When Launching or Expanding Channel Marketing Programs

You’ve made the decision to launch or expand your brand’s channel marketing program. In some respects, that’s the easy part. Now it’s time to start the process of developing and implementing your new program. One of the keys to a successful development and launch process is understanding your channel provider’s approach. To ensure a successful… Read More Project Success: What to Look for When Launching or Expanding Channel Marketing Programs