Author: Channel Fusion

Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

In the ever-expanding digital landscape, where consumers turn to the Internet for information on products and services, the online presence of local storefronts has become paramount. For brands and their channel partners, the challenge is not just about having an online presence but ensuring that these storefronts are easily discoverable when potential customers are actively… Continue reading Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

Social media has become an integral part of our daily lives, influencing how we connect, share, and engage with the world around us. For business owners, especially those involved in a brand’s channel program, harnessing the power of social media is not just about managing the local storefront; it’s about actively participating in the broader… Continue reading Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

In the digital age, the buzz around generative artificial intelligence (AI) is hard to miss. Yet, while AI offers remarkable efficiency, brands and their channel partners must not lose sight of the importance of authentic engagement with their target audience and potential customers. Striking the right balance between the convenience of generative AI and the… Continue reading Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

Transforming Dealer and Distributor Websites into Conversion Machines

In today’s digital age, dealers and distributors who sell products and services on behalf of brands face a unique set of challenges. One of the most critical aspects of their success is having a website that serves as a powerful digital sales funnel. This is particularly true when they are investing in paid advertising to… Continue reading Transforming Dealer and Distributor Websites into Conversion Machines

Unleashing Success: Solving Channel Partners’ Biggest Challenge

This is the sixth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the intricate web of channel partnerships, success hinges on several key factors, but none is more crucial than access to digital content and assets. In the recent… Continue reading Unleashing Success: Solving Channel Partners’ Biggest Challenge

Elevating Channel Partners’ Marketing Performance: The Power of Advertising

This is the fifth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the dynamic world of business partnerships, staying ahead of the curve is essential for success. Channel partners, who play a crucial role in a brand’s marketing ecosystem,… Continue reading Elevating Channel Partners’ Marketing Performance: The Power of Advertising

The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

This is the fourth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In today’s rapidly evolving business landscape, brands are constantly seeking new ways to expand their reach and increase revenue. For manufacturers who utilize channel partners to sell their… Continue reading The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

This is the third in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the intricate web of business operations, success often hinges on the strength of partnerships and collaborations. In the world of channel marketing programs, this holds especially true as… Continue reading Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

Unlocking Untapped Potential: Exploring Dealers’ Hesitations Towards Co-op Programs and Channel Marketing

In the second article about Channel Fusion’s recent channel marketing research project, we take a look at the responses from channel partners related to co-op programs and channel marketing. As part of our comprehensive channel marketing research, our research partner, the University of Iowa Marketing Institute, spoke with dealers of various industries who all shared… Continue reading Unlocking Untapped Potential: Exploring Dealers’ Hesitations Towards Co-op Programs and Channel Marketing