It’s a Perfect Time for a Channel Program Health Check

It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Read More It’s a Perfect Time for a Channel Program Health Check

Outcomes Blueprint Plays Key Role in Channel Program Success

For Channel Fusion, channel marketing is more than the tactical delivery of co-op/market development fund management programs, brand compliant ad building solutions, channel rewards, consumer rebates and local advertising solutions. It starts with the establishment of a solid strategy and roadmap to ensure our clients’ channel programs are achieving their desired outcomes.   To ensure… Read More Outcomes Blueprint Plays Key Role in Channel Program Success

Leveraging Channel Marketing to Combat Supply Chain Challenges, Extend Conference Momentum

As manufacturers try to move beyond the COVID pandemic, there’s another persistent issue that continues to cause sleepless nights: the supply chain. While the utilization of artificial intelligence and machine learning over the past several years has led to data-driven supply chain analysis, planning and optimization efforts, manufacturers are still waiting to realize positive outcomes.… Read More Leveraging Channel Marketing to Combat Supply Chain Challenges, Extend Conference Momentum

Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes

In its 2022 Digital Trends research report, Adobe noted significant changes in consumer behavior over the past two years. If there was ever a doubt that consumers are now operating with a digital-first mindset, the Adobe research certainly validates this premise.   The Adobe research noted that 75 percent of a brand’s existing customers are… Read More Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes

Forget Vanity Metrics, It’s Time to Measure Real Digital Ad Outcomes

All digital ad campaigns start with serving an impression. Advertisers expect the ad to be targeted to the correct audience and have it result in a consumer clicking on the ad. Once the consumer is on the ad’s landing page, they are compelled by a call to action to engage with the brand. Unfortunately, too… Read More Forget Vanity Metrics, It’s Time to Measure Real Digital Ad Outcomes

Mobile Apps Help Drive Outcomes in Channel Marketing

Mobile applications are a mainstay in our daily lives. That said, while some of us may have hundreds of applications on our devices, chances are the only ones we use on a regular basis are those that improve our daily experiences. Examples include: · The ability to check the weather to see if and when… Read More Mobile Apps Help Drive Outcomes in Channel Marketing

It May Be Time for an Old-Fashioned Audit of Your Channel Program

Long before digital advertising and communications became a ubiquitous part of an organization’s marketing strategy, marketers would occasionally conduct an audit of their communications programs to ensure message, design and presentation consistency across all mediums. This often included putting physical copies of a brand’s marketing materials on the walls and table of a conference room… Read More It May Be Time for an Old-Fashioned Audit of Your Channel Program

Solutions, Not Tools, Lead to Channel Marketing Outcomes

It’s time for March Madness and 68 women’s and men’s college basketball teams are looking to conquer their bracket matchups in pursuit of a national championship. Much like a successful basketball team working in unison to win a game or tournament, a championship caliber channel marketing program starts with thinking in terms of solutions, not… Read More Solutions, Not Tools, Lead to Channel Marketing Outcomes