Combining Brand, Dealer Promos Drives Strategic Outcomes

When it comes to the power of consumer promotions, sometimes one plus one equals more than two. That was the case for a recent program developed by Digital Fusion, Channel Fusion’s in-house digital marketing agency.   A leading tire manufacturer experienced slow sales after launching a new product and turned to Digital Fusion to develop… Continue reading Combining Brand, Dealer Promos Drives Strategic Outcomes

Omnichannel Strategy Drives Channel Marketing Outcomes

When it comes to consumers’ path to purchase, there are two constants. One, no journey is the same and, two, there are multiple channels and touchpoints along the way.   One study indicates 70-80 percent of consumers research a company online before making a purchase at a brick-and-mortar location. Another says 77 percent of online… Continue reading Omnichannel Strategy Drives Channel Marketing Outcomes

Keys to Fraud Detection and Prevention

For channel marketing providers, ensuring the rebate programs they administer on behalf of their clients’ brands include robust fraud detection capabilities is a critical component of their incentives offering. Having resources who know how to identify fraudulent rebate activity, the ability to operationalize fraud detection and prevention, as well as leveraging people and technologies to combat rebate fraud are keys to its detection and prevention.

The Influencer Marketing Opportunity in Channel Marketing

For B2B brands that rely on distribution partners, such as dealers and distributors, there’s a unique opportunity to include influencer marketing in their channel marketing programs. Like any channel marketing program, there are a number of factors to consider in determining how influencer marketing can be leveraged to drive desired outcomes.

Construction, Tire Manufacturing Clients Realize Unprecedented Social Engagement

Digital Fusion delivered 20.4 million impressions, published nearly 40,000 posts on Facebook, Twitter and Instagram, generated almost 7,500 new followers for their clients’ brands, and realized almost 628,000 total engagements, or the number of times an audience interacted with content produced by Digital Fusion on behalf of their clients.

The Year in Review and What to Look for in 2022

For marketers, 2021 continued to provide a number of challenges. The global pandemic has now stretched to almost two years with new variants, once again, stretching some healthcare systems to the limit and sending positive cases in the wrong direction. The ripple effect of the pandemic has impacted inventories and supply chains for a wide… Continue reading The Year in Review and What to Look for in 2022

The Intricacies of Managing Brand Moments of Truth in Channel Marketing

A customer service call. An incident that requires crisis communications. The launch of a new product. Responding to a social media post about a product or service issue. These are all moments of truth for a brand. The way a company’s representatives manage moments of truth greatly influences a brand’s perception in the marketplace and… Continue reading The Intricacies of Managing Brand Moments of Truth in Channel Marketing