Forrester Names Channel Fusion a Channel Technology Leader
Channel Fusion has again been acknowledged as a channel software company who is making partner easier and more consistent in the recently published “The Forrester Tech Tide: Channel Software, Q2 2020,” Channel Fusion was included in the through-channel marketing automation (TCMA) and the channel Incentives Management (CIM) categories. Definitions of these categories follow:
Through-channel marketing automation (TCMA) — Enables partners to engage their customers with a consistent vendor brand experience to create awareness and generate demand. It helps organize and disseminate content and supports the execution of marketing programs, campaigns, and co-branded collateral that drive partner-led demand and accelerate channel lead and pipeline volume and velocity. It includes through-, to-, for-, and with-channel marketing automation. 1
Channel incentives management (CIM) — Manages design, allocation, tracking, and distribution of financial incentives to the partner ecosystem, including market development funds (MDFs), sales performance incentive funds (SPIFs), co-ops, bonuses, rebates, price protection, channel sales compensation, and loyalty programs. It includes behavioral tactics such as gamification, micro-incentives, and non-monetary and motivational incentives. 1
Channel Fusion continues to evaluate and adopt a range of contributing technologies that improves the overall partner experience, including partner portals, sales enablement and data collection and analysis that enables business and actionable intelligence.
About Channel Fusion
Channel Fusion specializes in providing custom local channel technology solutions and support that helps brands optimize channel programs. Leveraging our integrated platform and flexible IT development mindset, we implement our solutions quickly to get our clients up and running. Channel Fusion was founded in 2003 by its current President/CEO Pankaj Monga, as a division of the Omnicom Group (NYSE: OMC) In January of 2012, Pankaj purchased the company from Omnicom Inc. after 9 successful and profitable years. In October of 2013, Channel Fusion established Channel Fusion India (CFI) in Chandigarh, India as an overseas division to strengthen execution and delivery for Channel Fusion clients and support successful channel initiatives for Channel Fusion clients in the emerging APAC and EMEA region. Channel Fusion, Inc. is a 100% privately owned business and is also a 100% minority owned business.
About “The Forrester Tech Tide: Channel Software, Q2 2020”
The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a brand’s ability to win, serve, and retain its customers and partners. 1
1Source: Channel Software Tech Stack 2020 — PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, And Pricing (https://go.forrester.com/blogs/channel-software-tech-stack-2020-prm-tcma-ecosystem-incentives-channel-data-learning-readiness-and-pricing/)