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Measure Outcomes to Deliver Powerful Channel Marketing Results

Measure Outcomes to Deliver Powerful Channel Marketing Results
Whether it’s a customer or a channel partner, understanding challenges, issues, constraints and priorities, for example, allow brands to define the outcomes to be measured.
Categories: Channel Marketing, Strategy
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Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners

Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners
When implementing a digital marketing strategy and corresponding program for channel partners, brands should ensure the offering addresses the different stages of the path to purchase, is supported and managed by a team of specialists, and provides reporting to measure program effectiveness and results.
Categories: Digital Fusion
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Three Keys to a Successful Channel Marketing Partnership

Three Keys to a Successful Channel Marketing Partnership
The most successful channel marketing programs have three things in common. They are: 1. Focused on defined objectives or outcomes 2. Delivered on flexible and scalable marketing technologies 3. Supported by a strategic partner that becomes an extension of their brand
Categories: Channel Marketing
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Channel Marketing and Co-op – A Powerful Combination

Channel Marketing and Co-op – A Powerful Combination
Today’s most successful co-op programs are driven by sound strategy, a powerful brand and channel partnership, and desired outcomes that are clearly defined and measured. How are channel marketers accomplishing this renewed co-op success? They are utilizing a multi-faceted funding model, a segmented approach to channel partner engagement, leveraging data to provide meaningful insights and utilizing new technologies within their overall channel marketing ecosystem.
Categories: Co-op Funds, Channel Marketing
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Optimizing Channel Marketing Programs for Success During Ever-Changing Pandemic

Optimizing Channel Marketing Programs for Success During Ever-Changing Pandemic
During the COVID-19 pandemic, Channel marketers are striving to support their partners by anticipating and introducing program optimizations that address evolving market conditions and enhance marketing strategies to drive desired outcomes. Here are three things channel marketers should consider doing now to stay focused as well as three strategies to future proof their programs and support partners going forward.
Categories: Channel Marketing
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Keys to Strengthening Channel Marketing Program and Delivering Outcomes for Rest of 2021 and Beyond

Keys to Strengthening Channel Marketing Program and Delivering Outcomes for Rest of 2021 and Beyond
With a little more than four months left in 2021, it’s a perfect time to tap the brakes, come up for air and identify some of the areas channel marketers should embrace and apply for the rest of the year and beyond.
Categories: Channel Marketing
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Considerations for Delivering an Effective SPIFF Program

Considerations for Delivering an Effective SPIFF Program
When it comes to SPIFFs, the question is not if you should use SPIFFs, it is how and when you should use them. SPIFFs are a common tactic and used across many industries.  However, there are several things to consider when thinking about a SPIFF program.
Categories: Channel Marketing
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I Talked to Some of Our Client Brands Dealers About Their Digital Efforts and Here Is What I Found.

I Talked to Some of Our Client Brands Dealers About Their Digital Efforts and Here Is What I Found.
Time to Read: 3 minutes    The other week I had the opportunity to talk to 25 of our client brands dealers on the phone about their digital marketing efforts, and boy was I shocked with what I found. Although many of them were posting to the major digital platforms of Facebook, Twitter, and Instagram, almost none of them had heard of online reputation and listing management. They didn’t know it was possible to respond to Google and Yelp reviews in a single da...
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Why Through-Channel Marketing Automation is NOW a MUST for Your Brand

Why Through-Channel Marketing Automation is NOW a MUST for Your Brand
Time to Read: 4 minutes    Before we dive into this topic, let’s first define what through-channel marketing automation (TCMA) is. Through-channel marketing automation is about allowing channel partners access to marketing materials, assets, and tools through an automated platform. This allows dealers to create branded marketing materials to drive sales at the local level. When a brand wants to reach their buys at the local level, they need a secondary organization to act a...
Categories: Channel Fusion
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Three Sure-Fire Ways to Make Your Co-Op Program an Effective Local Marketing Strategy

Three Sure-Fire Ways to Make Your Co-Op Program an Effective Local Marketing Strategy
Time to Read: 4 minutes    Co-op marketing has been an important strategic lever for brands for decades and a proven method to help generate demand and increase channel partners success at the local level. However, as the marketing landscape continually changes, brands frequently struggle with getting the right information to the right channel partners at the right time, to optimize their spend and choose the most effective marketing tactics to meet their needs. Industry-wide, ap...
Categories: Co-op Funds
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