Channel Fusion Insights

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Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes

Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes
As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.
Categories: Digital Fusion, Channel Marketing, Strategy, Social Media
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Enhancing Channel Marketing Program Outcomes with Artificial Intelligence and Machine Learning

Enhancing Channel Marketing Program Outcomes with Artificial Intelligence and Machine Learning
It’s not just consumer technology that’s driving the advancement of Artificial Intelligence (AI) and Machine Learning (ML). Brands are also employing several use cases of AI and ML to automate and optimize their marketing channel programs, enhancing the desired outcomes for brands and channel partners alike.
Categories: Channel Marketing, Strategy
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Measure Outcomes to Deliver Powerful Channel Marketing Results

Measure Outcomes to Deliver Powerful Channel Marketing Results
Whether it’s a customer or a channel partner, understanding challenges, issues, constraints and priorities, for example, allow brands to define the outcomes to be measured.
Categories: Channel Marketing, Strategy
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