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Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes

Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes
As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.
Categories: Digital Fusion, Channel Marketing, Strategy, Social Media
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Building a Social Media Strategy that Works for Dealers at the Local Level

Building a Social Media Strategy that Works for Dealers at the Local Level
Investing in a social media program that uses original, not syndicated, content will help your dealers drive their business to new heights.
Categories: Digital Fusion, Social Media
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Choosing the Right Digital Partner is Critical to Local Search Advertising Success

Choosing the Right Digital Partner is Critical to Local Search Advertising Success
When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you're working with the right local search advertising partner.
Categories: Digital Fusion, Channel Marketing
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Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners

Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners
When implementing a digital marketing strategy and corresponding program for channel partners, brands should ensure the offering addresses the different stages of the path to purchase, is supported and managed by a team of specialists, and provides reporting to measure program effectiveness and results.
Categories: Digital Fusion
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Why Your Channel’s Reputation Management is a Must

Why Your Channel’s Reputation Management is a Must
Time to Read: 3 minutes    Put your best face forward.   Before the internet, a business’s reputation was determined by word-of-mouth. Today, that has all changed and morphed into online reviews. Did you know, 85% of consumers trust online reviews as much as personal recommendations? We live in a world where your online reputation can be your greatest asset or biggest liability. The main priority should be developing and securing a 5-star rating. Why? If you have...
Categories: Channel Fusion, Digital Fusion
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Are You Providing Your Channel Partners with the Digital Tools Necessary to Succeed?

Are You Providing Your Channel Partners with the Digital Tools Necessary to Succeed?
Time to Read: 4 minutes    Part six of a six-part series   In part five of our six-part series, Are You Providing Your Channel Partners with Exceptional Service, we went through the three main factors you must offer your channel partners in order for them to succeed and a true partnership to form. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part six of this series, exploring our final factor, &ld...
Categories: Channel Fusion, Digital Fusion
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Helping Channel Partners Step Productively into Digital Marketing

Helping Channel Partners Step Productively into Digital Marketing
According to eMarketer, in 2017, total digital ad spending will surpass TV advertising for the first time ever. While there is no debate that consumers are searching for brands and services online, engaging with local business online, and making their decisions about what to purchase online, most local businesses are still not making the transition toward digital marketing. Without locally generated digital marketing efforts, your brand is not only losing out on sales at the local level, but y...
Categories: Digital Fusion
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Why is digital co-op fund utilization so misaligned with digital usage trends?

Why is digital co-op fund utilization so misaligned with digital usage trends?
Digital co-op fund utilization is misaligned with digital usage trends. What can brands do to assist their dealer networks succeed with digital?
Categories: Channel Fusion, Digital Fusion, Co-op Funds, Fund Utilization
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