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Why Through-Channel Marketing Automation is NOW a MUST for Your Brand

Why Through-Channel Marketing Automation is NOW a MUST for Your Brand

Time to Read: 4 minutes 


Before we dive into this topic, let’s first define what through-channel marketing automation (TCMA) is. Through-channel marketing automation is about allowing channel partners access to marketing materials, assets, and tools through an automated platform. This allows dealers to create branded marketing materials to drive sales at the local level. When a brand wants to reach their buys at the local level, they need a secondary organization to act as a distribution channel (sales channel), making sure their messaging is maintained through their channel partners to local buyers. Through-channel marketing automation tools can help brands reach these goals and execute and manage marketing strategies to sell a brand’s products and services.

It is now more critical than ever that brands allow their partners to leverage content, messaging, branding, and drive demand generation. All of this leads to a positive customer experience and brands that can ensure consistent customer expectations through local marketing, will ultimately, have greater success.

Now, let’s dive deeper into why your brand should be focusing, and transitioning if you haven’t already, to TCMA, and where TCMA is headed.


Where is TCMA Headed?

It is important to know; the TCMA market is continuing to grow and will continue to grow in upcoming years. In fact, Forrester is predicting the TCMA software market will grow to $1.18 billion by 2023, a compound annual growth rate (CAGR) of 25.2 percent, and predicts another $1.3 billion will be generated in services at these firms. More and more brands are turning to TCMA to help enable partners to engage with their customers while providing a consistent brand experience, creating awareness, and generating demand. And as it happens, Channel Fusion was recently recognized by Forrester as a leader of through-channel marketing automation solutions. To learn more about how our TCMA platforms can help your brand, visit us here!


Maximize Your ROI & Extend the Reach of Your Marketing Efforts:

Like most brands, you’ve probably already made a substantial investment in marketing tools and asset creation. With TCMA, you are extending the possibility to your channel partners to launch campaigns and create their very own marketing materials on the fly. By offering them a custom collateral and Ad Builder tool, where they can edit and share customized promotions that can be deployed in newspaper, TV, radio, email, digital, web banners, direct mail, billboards, and brochures, you have a greater chance of ROI. Delivering the right message at the right time to the right audience is the ultimate goal, and with TCMA, your brand and channel partners can hit this goal. Take aim. Do you have the correct equipment to reach your mark?


The Human Element for the Win:

Today, many people think that through-channel marketing is a standalone platform. However, at Channel Fusion, we believe in automation plus the human element. We offer Co-op/MDF Management, POP Shop Tool, Ad Builder Tool, SPIFFs, Rebates, and Digital Marketing all in one wheelhouse, which we call the Fusion Model. But we also offer positively outrageous customer service, making us one of the very few service companies also offering custom technology. We treat partners as an extension of your sales efforts and your brand. We provide them with the necessary training and tools to help them with overly complex programs that can be difficult to administer and are time-consuming. We also believe following up with dealers, collecting feedback, and taking appropriate actions based on that feedback. By providing this kind of customer service, along with best-in-class technology, both your brand and your channel partners will be prosperous.


Channel Fusion is a leader in the TCMA space, and one of the few providers who believe in both automation and the human element. As your brand enters the TCMA process, make sure your TCMA vendor carefully consults and guides you through best practices for your brand and channel partners, depending on your size and services. If positioned in the right way, you can expect to see increased partner engagement and satisfaction at the local level, ultimately increasing ROI and sales. To request a demo or learn more visit us here! We would love to hear from you. Let us know your thoughts in the comments below. If you want to talk further about this topic or have any other questions about your channel programs, give us a call at (319)-294-7501 or email us at


Kind Regards! 

Haley Corkery
Corporate Marketing Specialist 
Channel Fusion

Categories: Channel Fusion

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