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Giving Thanks

Giving Thanks
Thanksgiving is a time to slow down, spend time with family and friends, reflect on everything we’re thankful for and acknowledge those who’ve helped drive our success. 
Categories: Channel Fusion
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Partnerships Provide Incremental Value When Delivering Channel Marketing Outcomes

Partnerships Provide Incremental Value When Delivering Channel Marketing Outcomes
When it comes to channel marketing, the most successful brands should always seek firms that serve as strategic partners, not vendors.
Categories: Channel Marketing, Strategy
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Project Success: What to Look for When Launching or Expanding Channel Marketing Programs

Project Success: What to Look for When Launching or Expanding Channel Marketing Programs
To ensure a successful development and deployment, there are a number of key areas to look for from a project management perspective.
Categories: Channel Marketing
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Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program

Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program
For channel marketers, there a number of areas to consider when providing dealers and distributors with a repeatable and scalable content marketing program.
Categories: Digital Fusion, Channel Marketing
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Establishing Brand Alignment and Consistency Critical to Channel Marketing Success

Establishing Brand Alignment and Consistency Critical to Channel Marketing Success
When considering brand perception and alignment, it’s important for channel marketers to establish an internal brand platform with team members, ensure consistency between internal and external messaging and support positioning of the brand with external stakeholders like dealers or distributors.
Categories: Channel Marketing, Strategy
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Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes

Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes
As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.
Categories: Digital Fusion, Channel Marketing, Strategy, Social Media
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Enhancing Channel Marketing Program Outcomes with Artificial Intelligence and Machine Learning

Enhancing Channel Marketing Program Outcomes with Artificial Intelligence and Machine Learning
It’s not just consumer technology that’s driving the advancement of Artificial Intelligence (AI) and Machine Learning (ML). Brands are also employing several use cases of AI and ML to automate and optimize their marketing channel programs, enhancing the desired outcomes for brands and channel partners alike.
Categories: Channel Marketing, Strategy
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Building a Social Media Strategy that Works for Dealers at the Local Level

Building a Social Media Strategy that Works for Dealers at the Local Level
Investing in a social media program that uses original, not syndicated, content will help your dealers drive their business to new heights.
Categories: Digital Fusion, Social Media
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Choosing the Right Digital Partner is Critical to Local Search Advertising Success

Choosing the Right Digital Partner is Critical to Local Search Advertising Success
When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you're working with the right local search advertising partner.
Categories: Digital Fusion, Channel Marketing
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Measure Outcomes to Deliver Powerful Channel Marketing Results

Measure Outcomes to Deliver Powerful Channel Marketing Results
Whether it’s a customer or a channel partner, understanding challenges, issues, constraints and priorities, for example, allow brands to define the outcomes to be measured.
Categories: Channel Marketing, Strategy
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