What defines us. We are a collection of Fusers who are bound together by collaboration, integrity, trust, pursuit of excellence and positively outrageous service.
Rooted in Midwestern values and structured to support global brands and programs, we are a collection of fusers who believe passionately in our mission. To be a valued extension of our clients marketing initiatives by simplifying the channel marketing process and increasing its efficiency and effectiveness.

Our Approach

Simplify - Marketing is not an area of expertise for most dealers

Engage - Marketing is not a primary focus for nearly all dealers

Empower - Helping them succeed is critical to build local marketing best practices


Keys to Success

Excellence in fulfilling the promise – completely confidential, reliable, accurate and trustworthy expertise and information

Nimble, flexible and secure technology

Excellent customer service and procedurally sound



Drive demand. Build equity. Channel Fusion. Protect the brand

A Message From Our CEO
As I reflect on our past, and success as a company, I am convinced that what provides us a strong foundation is our family members’ collective will, work ethic and desire to serve our clients. It is a passion for providing positively outrageous service that brings us together and binds us as an extraordinary team. All of us in our Channel Fusion family have a common set of beliefs we live by everyday as enunciated in our Core Values:
  • Providing positively outrageous service
  • Having an ownership stake in growing our company
  • Rising to the top
  • Amazing treatment and respect for all others
  • Strong teamwork and being a family oriented company. 
These guiding values drive us to be the best we can be and provide the roadmap to our direction forward. We have an amazing group of industry leading clients that give us the opportunity to exercise our passion everyday and we need to continue to strengthen those relationships. We have a great opportunity in front of us to make the Channel Fusion “experience” a memorable journey – a foundation on which this company was built.

Our mission is powerful in its simplicity – to collaborate with our clients in adapting best-in-class trade marketing practices, to outperform their competitors, protect their brand(s) and drive incremental retail sales through co- marketing initiatives. By supporting this mission with world class service and global capabilities, we are a force to be reckoned with! 

If you read this as a current client, please know that I am very grateful of the opportunity you have given us to exercise our passion on a daily basis; if you read this as a prospective partner, we pledge best–in-class partnership; if you read this as a prospective family member, we are always on the lookout for those who exemplify our values and who would thrive on providing exceptional service to our clients and hope you can join us in our daily quest for positively outrageous service. 

Pankaj Monga
Channel Fusion