Driving Brand Impact.
Improving Channel Programs.
Delivering
  • SPIFF Outcomes.
  • Rebates Outcomes.
  • Co-op Outcomes.
  • Ad Builder Outcomes.
  • Planning Outcomes.
  • Digital Outcomes.
  • Content Outcomes.
  • Leads Outcomes.
  • Mobile Outcomes.
  • Incentives Outcomes.
  • Your Desired Outcomes.
Your Desired Outcomes.

Channel Fusion provides tailored channel marketing programs for some of the world’s leading brands.
STRATEGIALLY DRIVEN CHANNEL MARKETING PROGRAMS

Delivering Outcomes-based Results

Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.

Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.

A COMPREHENSIVE CHANNEL MARKETING SOLUTION

The Channel Fusion Ecosystem

For 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core technologies and configurable platforms – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.

Our Expertise

Experience Matters

Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.

$1

b

We manage nearly $1 billion in client trade promotion funds.

80

k+

We serve a network of over 80,000 dealers and distributors

15

We manage global channel marketing programs with portals localized in 15 languages.

80

%

80 percent of our business comes from client referrals.

Let’s Discuss Your Desired Outcomes

Learn more about how we partner with brands and their channel partners.

Our Latest Updates

Channel Fusion Insights

Published
Channel Marketing, Co-op Funds, Customer Experience, Digital Fusion, Return on Investment, Strategy
Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes

In its 2022 Digital Trends research report, Adobe noted significant changes in consumer behavior over the past two years. If there was ever a doubt that consumers are now operating with a digital-first mindset, the Adobe research certainly validates this premise.   The Adobe research noted that 75 percent of a brand’s existing customers are… Read More Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes

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Published
Channel Marketing, Digital Fusion, Return on Investment, Strategy
Forget Vanity Metrics, It’s Time to Measure Real Digital Ad Outcomes

All digital ad campaigns start with serving an impression. Advertisers expect the ad to be targeted to the correct audience and have it result in a consumer clicking on the ad. Once the consumer is on the ad’s landing page, they are compelled by a call to action to engage with the brand. Unfortunately, too… Read More Forget Vanity Metrics, It’s Time to Measure Real Digital Ad Outcomes

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Published
Channel Marketing, Customer Experience, Return on Investment, Strategy
Mobile Apps Help Drive Outcomes in Channel Marketing

Mobile applications are a mainstay in our daily lives. That said, while some of us may have hundreds of applications on our devices, chances are the only ones we use on a regular basis are those that improve our daily experiences. Examples include: · The ability to check the weather to see if and when… Read More Mobile Apps Help Drive Outcomes in Channel Marketing

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Published
Channel Marketing, Customer Experience, Digital Fusion
It May Be Time for an Old-Fashioned Audit of Your Channel Program

Long before digital advertising and communications became a ubiquitous part of an organization’s marketing strategy, marketers would occasionally conduct an audit of their communications programs to ensure message, design and presentation consistency across all mediums. This often included putting physical copies of a brand’s marketing materials on the walls and table of a conference room… Read More It May Be Time for an Old-Fashioned Audit of Your Channel Program

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Published
Channel Marketing, Customer Experience
Solutions, Not Tools, Lead to Channel Marketing Outcomes

It’s time for March Madness and 68 women’s and men’s college basketball teams are looking to conquer their bracket matchups in pursuit of a national championship. Much like a successful basketball team working in unison to win a game or tournament, a championship caliber channel marketing program starts with thinking in terms of solutions, not… Read More Solutions, Not Tools, Lead to Channel Marketing Outcomes

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Published
Channel Marketing, Digital Fusion, Strategy
Combining Brand, Dealer Promos Drives Strategic Outcomes

When it comes to the power of consumer promotions, sometimes one plus one equals more than two. That was the case for a recent program developed by Digital Fusion, Channel Fusion’s in-house digital marketing agency.   A leading tire manufacturer experienced slow sales after launching a new product and turned to Digital Fusion to develop… Read More Combining Brand, Dealer Promos Drives Strategic Outcomes

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Our Clients

Trusted by top global brands.