Channel Fusion

In its 2022 Digital Trends research report, Adobe noted significant changes in consumer behavior over the past two years. If there was ever a doubt that consumers are now operating with a digital-first mindset, the Adobe research certainly validates this premise.   The Adobe research noted that 75 percent of a brand’s existing customers are… Read More Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes

All digital ad campaigns start with serving an impression. Advertisers expect the ad to be targeted to the correct audience and have it result in a consumer clicking on the ad. Once the consumer is on the ad’s landing page, they are compelled by a call to action to engage with the brand. Unfortunately, too… Read More Forget Vanity Metrics, It’s Time to Measure Real Digital Ad Outcomes

Mobile applications are a mainstay in our daily lives. That said, while some of us may have hundreds of applications on our devices, chances are the only ones we use on a regular basis are those that improve our daily experiences. Examples include: · The ability to check the weather to see if and when… Read More Mobile Apps Help Drive Outcomes in Channel Marketing

Long before digital advertising and communications became a ubiquitous part of an organization’s marketing strategy, marketers would occasionally conduct an audit of their communications programs to ensure message, design and presentation consistency across all mediums. This often included putting physical copies of a brand’s marketing materials on the walls and table of a conference room… Read More It May Be Time for an Old-Fashioned Audit of Your Channel Program

It’s time for March Madness and 68 women’s and men’s college basketball teams are looking to conquer their bracket matchups in pursuit of a national championship. Much like a successful basketball team working in unison to win a game or tournament, a championship caliber channel marketing program starts with thinking in terms of solutions, not… Read More Solutions, Not Tools, Lead to Channel Marketing Outcomes

When it comes to the power of consumer promotions, sometimes one plus one equals more than two. That was the case for a recent program developed by Digital Fusion, Channel Fusion’s in-house digital marketing agency.   A leading tire manufacturer experienced slow sales after launching a new product and turned to Digital Fusion to develop… Read More Combining Brand, Dealer Promos Drives Strategic Outcomes