Channel Fusion

Improving or increasing co-op or market development fund program adoption and utilization can be a challenge for some brands and an obstacle to delivering desired channel program outcomes. To address this challenge, Channel Fusion has developed an enhanced support program that provides an additional level of channel partner assistance. By deploying trusted co-op program advisors… Continue reading Enhanced Service Level Drives Increased Co-op Program Engagement

Gartner defines customer experience as the “customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” To that end, when we think of customer experience we typically focus on the ultimate or end consumer. For brands that rely on channel partners to sell… Continue reading Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience

Customer support. Customer service. Customer experience. Customer satisfaction. Each is a bit different, but they all focus on delivering value to the customer. While only one of them includes the word “service,” providing exceptional service to the customer is at the heart of all of them.   For channel marketers, there are several dimensions of… Continue reading Addressing Multiple Dimensions of Service Key to Channel Program Success

For those companies operating on a calendar year, it’s getting close to that time of year. The time of year when budgets are requested, defended, scrutinized and, ultimately, finalized before the new year begins.   For channel marketers, the budgeting process can be multifaceted, depending on the complexity of their channel program. With everything from… Continue reading Compliance and Effectiveness Keys to Successful Co-op Funding Management

There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!

Whether you work for an agency or in a corporate marketing department, developing annual strategic marketing plans has become a rite of passage. Long gone are the days of marketing by the seat of your pants. The advent of digital channels that provide real-time data for program measurement and the demand (rightfully so!) for return… Continue reading Strategic Planning: An Iterative Approach to Channel Program Execution