Driving Brand Impact.
Improving Channel Programs.
Delivering 
  • SPIFF Outcomes.
  • Rebates Outcomes.
  • Co-op Outcomes.
  • Ad Builder Outcomes.
  • Planning Outcomes.
  • Digital Outcomes.
  • Content Outcomes.
  • Leads Outcomes.
  • Mobile Outcomes.
  • Incentives Outcomes.
  • Your Desired Outcomes.
Your Desired Outcomes.

Channel Fusion provides tailored channel marketing programs for some of the world’s leading brands.
STRATEGIALLY DRIVEN CHANNEL MARKETING PROGRAMS

Delivering Outcomes-based Results

Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.

Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.

A COMPREHENSIVE CHANNEL MARKETING SOLUTION

The Channel Fusion Ecosystem

For 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core technologies and configurable platforms – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.

Our Expertise

Experience Matters

Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.

$1

b+

We manage more than $1 billion in client trade promotion funds.

80

k+

We serve a network of over 80,000 dealers and distributors.

15

We manage global channel marketing programs with portals localized in 15 languages.

80

%

80 percent of our business comes from client referrals.

Let’s Discuss Your Desired Outcomes

Learn more about how we partner with brands and their channel partners.

Our Latest Updates

Channel Fusion Insights

local listings management Published
Categorized as Channel Marketing, Digital Fusion, Local Marketing, Return on Investment, SEO
Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

In the ever-expanding digital landscape, where consumers turn to the Internet for information on products and services, the online presence of local storefronts has become paramount. For brands and their channel partners, the challenge is not just about having an online presence but ensuring that these storefronts are easily discoverable when potential customers are actively… Continue reading Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

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navigating social media landscape Published
Categorized as Channel Marketing, Digital Fusion, Local Marketing, Social Media Tagged , , , , ,
Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

Social media has become an integral part of our daily lives, influencing how we connect, share, and engage with the world around us. For business owners, especially those involved in a brand’s channel program, harnessing the power of social media is not just about managing the local storefront; it’s about actively participating in the broader… Continue reading Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

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Published
Categorized as Channel Marketing, Content, SEO, Strategy
Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

In the digital age, the buzz around generative artificial intelligence (AI) is hard to miss. Yet, while AI offers remarkable efficiency, brands and their channel partners must not lose sight of the importance of authentic engagement with their target audience and potential customers. Striking the right balance between the convenience of generative AI and the… Continue reading Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

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Transforming Websites into Conversion Machines Published
Categorized as Channel Fusion, Digital Fusion, Local Marketing, Return on Investment, Strategy
Transforming Dealer and Distributor Websites into Conversion Machines

In today’s digital age, dealers and distributors who sell products and services on behalf of brands face a unique set of challenges. One of the most critical aspects of their success is having a website that serves as a powerful digital sales funnel. This is particularly true when they are investing in paid advertising to… Continue reading Transforming Dealer and Distributor Websites into Conversion Machines

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Published
Categorized as Channel Marketing, Customer Experience, Return on Investment, Strategy
Unleashing Success: Solving Channel Partners’ Biggest Challenge

This is the sixth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the intricate web of channel partnerships, success hinges on several key factors, but none is more crucial than access to digital content and assets. In the recent… Continue reading Unleashing Success: Solving Channel Partners’ Biggest Challenge

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elevating performance Published
Categorized as Channel Marketing, Customer Experience, Return on Investment, Strategy
Elevating Channel Partners’ Marketing Performance: The Power of Advertising

This is the fifth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the dynamic world of business partnerships, staying ahead of the curve is essential for success. Channel partners, who play a crucial role in a brand’s marketing ecosystem,… Continue reading Elevating Channel Partners’ Marketing Performance: The Power of Advertising

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