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Driving Brand Impact.
Improving Channel Marketing.
Delivering
  • SPIFF Outcomes.
  • Rebates Outcomes.
  • Co-op Outcomes.
  • Ad Builder Outcomes.
  • Planning Outcomes.
  • Digital Outcomes.
  • Content Outcomes.
  • Leads Outcomes.
  • Mobile Outcomes.
  • Incentives Outcomes.
  • Your Desired Outcomes.
Your Desired Outcomes.

Channel Fusion provides tailored channel marketing programs for some of the world’s leading brands.
Outcomes ROI Dealer Satisfaction Dealer Engagement Sales Efficient/Efficiency Future Proofing Insight Dealer Support Strategy Ecosystem Data Driven Innovation Insights Advisors Training Co-branding Recommendations Growth Dollars Adoption Relationship Competitive Sales Enablement Operational Technology What’s Next! Need to Know Down Channel Relationship Automation Personalization Scalable Customization Mobile Content Communication Omnichannel Hyper local Workflows Partners Impact Engagement Customer Experiences Intersection Bridge Connect Turnkey Flexible Platform Portal Roadmap Voice of the Customer Dealer Satisfaction Dealer Engagement Sales Efficient/Efficiency Future Proofing Insight Dealer Support Strategy Operational Technology What’s Next! Need to Know Down Channel Relationship Automation Personalization Scalable Customization Mobile Content Communication Omnichannel Hyper local Workflows Partners Impact
STRATEGIALLY DRIVEN CHANNEL MARKETING PROGRAMS

Delivering Outcomes-based Results

Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.

Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.

A COMPREHENSIVE CHANNEL MARKETING SOLUTION

The Channel Fusion Ecosystem

For 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core technologies and configurable platforms – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.

Our Expertise

Experience Matters

Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.

$1

b

We manage nearly $1 billion in client trade promotion funds.

80

k+

We serve a network of over 80,000 dealers and distributors

15

We manage global channel marketing programs with portals localized in 15 languages.

80

%

80 percent of our business comes from client referrals.

Let’s Discuss Your Desired Outcomes

Learn more about how we partner with brands and their channel partners.

Our Latest Updates

Channel Fusion Insights

Published
Digital Fusion, Social Media, Strategy
Construction, Tire Manufacturing Clients Realize Unprecedented Social Engagement

Digital Fusion delivered 20.4 million impressions, published nearly 40,000 posts on Facebook, Twitter and Instagram, generated almost 7,500 new followers for their clients’ brands, and realized almost 628,000 total engagements, or the number of times an audience interacted with content produced by Digital Fusion on behalf of their clients.

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Published
Channel Fusion, Channel Marketing, Digital Fusion, Strategy
The Year in Review and What to Look for in 2022

For marketers, 2021 continued to provide a number of challenges. The global pandemic has now stretched to almost two years with new variants, once again, stretching some healthcare systems to the limit and sending positive cases in the wrong direction. The ripple effect of the pandemic has impacted inventories and supply chains for a wide… Read More The Year in Review and What to Look for in 2022

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Published
Channel Marketing, Strategy
The Intricacies of Managing Brand Moments of Truth in Channel Marketing

A customer service call. An incident that requires crisis communications. The launch of a new product. Responding to a social media post about a product or service issue. These are all moments of truth for a brand. The way a company’s representatives manage moments of truth greatly influences a brand’s perception in the marketplace and… Read More The Intricacies of Managing Brand Moments of Truth in Channel Marketing

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Published
Channel Fusion
Giving Thanks

Thanksgiving is a time to slow down, spend time with family and friends, reflect on everything we’re thankful for and acknowledge those who’ve helped drive our success. 

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Published
Channel Marketing, Strategy
Partnerships Provide Incremental Value When Delivering Channel Marketing Outcomes

When it comes to channel marketing, the most successful brands should always seek firms that serve as strategic partners, not vendors.

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Published
Channel Marketing
Project Success: What to Look for When Launching or Expanding Channel Marketing Programs

You’ve made the decision to launch or expand your brand’s channel marketing program. In some respects, that’s the easy part. Now it’s time to start the process of developing and implementing your new program. One of the keys to a successful development and launch process is understanding your channel provider’s approach. To ensure a successful… Read More Project Success: What to Look for When Launching or Expanding Channel Marketing Programs

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Our Clients

Trusted by top global brands.