Driving Brand Impact.
Improving Channel Programs.
Delivering
- SPIFF Outcomes.
- Rebates Outcomes.
- Co-op Outcomes.
- Ad Builder Outcomes.
- Planning Outcomes.
- Digital Outcomes.
- Content Outcomes.
- Leads Outcomes.
- Mobile Outcomes.
- Incentives Outcomes.
- Your Desired Outcomes.
Your Desired Outcomes.
STRATEGIALLY DRIVEN CHANNEL MARKETING PROGRAMS
Delivering Outcomes-based Results
Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.
Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.
A COMPREHENSIVE CHANNEL MARKETING SOLUTION
The Channel Fusion Ecosystem
For 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core technologies and configurable platforms – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.
Our Expertise
Experience Matters
Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.
$1
b
We manage nearly $1 billion in client trade promotion funds.
80
k+
We serve a network of over 80,000 dealers and distributors
15
We manage global channel marketing programs with portals localized in 15 languages.
80
%
80 percent of our business comes from client referrals.
Let’s Discuss Your Desired Outcomes
Learn more about how we partner with brands and their channel partners.
Our Latest Updates
Channel Fusion Insights
Published Elevating Channel Partners’ Marketing Performance: The Power of Advertising
This is the fifth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the dynamic world of business partnerships, staying ahead of the curve is essential for success. Channel partners, who play a crucial role in a brand’s marketing ecosystem,… Continue reading Elevating Channel Partners’ Marketing Performance: The Power of Advertising
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Published The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing
This is the fourth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In today’s rapidly evolving business landscape, brands are constantly seeking new ways to expand their reach and increase revenue. For manufacturers who utilize channel partners to sell their… Continue reading The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing
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Published Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs
This is the third in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the intricate web of business operations, success often hinges on the strength of partnerships and collaborations. In the world of channel marketing programs, this holds especially true as… Continue reading Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs
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Published Unlocking Untapped Potential: Exploring Dealers’ Hesitations Towards Co-op Programs and Channel Marketing
In the second article about Channel Fusion’s recent channel marketing research project, we take a look at the responses from channel partners related to co-op programs and channel marketing. As part of our comprehensive channel marketing research, our research partner, the University of Iowa Marketing Institute, spoke with dealers of various industries who all shared… Continue reading Unlocking Untapped Potential: Exploring Dealers’ Hesitations Towards Co-op Programs and Channel Marketing
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Published Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs
In a bid to gain valuable insights into the desired outcomes of brands concerning their channel programs, Channel Fusion recently embarked on a comprehensive research project. The study explored various dimensions of channel programs, shedding light on what’s important to brands and what they expect from their program providers. In the first of multiple articles,… Continue reading Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs
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Published Supercharge Your Incentives with the Channel Fusion SPIFF Module
It’s time to take your channel incentive program to the next level with the powerful capabilities of the Channel Fusion SPIFF module. This sophisticated tool is designed to provide maximum flexibility through its self-service functionality, putting program administrators in the driver’s seat. The core of the Channel Fusion SPIFF module lies in its ability… Continue reading Supercharge Your Incentives with the Channel Fusion SPIFF Module
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