Channel Fusion

For those companies operating on a calendar year, it’s getting close to that time of year. The time of year when budgets are requested, defended, scrutinized and, ultimately, finalized before the new year begins.   For channel marketers, the budgeting process can be multifaceted, depending on the complexity of their channel program. With everything from… Continue reading Compliance and Effectiveness Keys to Successful Co-op Funding Management

There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!

Whether you work for an agency or in a corporate marketing department, developing annual strategic marketing plans has become a rite of passage. Long gone are the days of marketing by the seat of your pants. The advent of digital channels that provide real-time data for program measurement and the demand (rightfully so!) for return… Continue reading Strategic Planning: An Iterative Approach to Channel Program Execution

Why using Promotional Offers in Paid Search Drove Better Results for Tire Dealers The life of a tire dealer is chaotic at best.  If they’re lucky there’s a steady flow of traffic coming into the shop on any given day, and they’re spending time answering questions, providing quotes, scheduling the services needed to get customers… Continue reading Digital Data for Channel Marketing Programs

It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Continue reading It’s a Perfect Time for a Channel Program Health Check

For Channel Fusion, channel marketing is more than the tactical delivery of co-op/market development fund management programs, brand compliant ad building solutions, channel rewards, consumer rebates and local advertising solutions. It starts with the establishment of a solid strategy and roadmap to ensure our clients’ channel programs are achieving their desired outcomes. To ensure every… Continue reading Outcomes Blueprint Plays Key Role in Channel Program Success