Driving Brand Impact.
Improving Channel Programs.
Delivering
- SPIFF Outcomes.
- Rebates Outcomes.
- Co-op Outcomes.
- Ad Builder Outcomes.
- Planning Outcomes.
- Digital Outcomes.
- Content Outcomes.
- Leads Outcomes.
- Mobile Outcomes.
- Incentives Outcomes.
- Your Desired Outcomes.
Your Desired Outcomes.
STRATEGIALLY DRIVEN CHANNEL MARKETING PROGRAMS
Delivering Outcomes-based Results
Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.
Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.
A COMPREHENSIVE CHANNEL MARKETING SOLUTION
The Channel Fusion Ecosystem
For 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core technologies and configurable platforms – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.
Our Expertise
Experience Matters
Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.
$1
b
We manage nearly $1 billion in client trade promotion funds.
80
k+
We serve a network of over 80,000 dealers and distributors
15
We manage global channel marketing programs with portals localized in 15 languages.
80
%
80 percent of our business comes from client referrals.
Let’s Discuss Your Desired Outcomes
Learn more about how we partner with brands and their channel partners.
Our Latest Updates
Channel Fusion Insights
Published Three Capabilities to Consider When Selecting Channel Partner
Selecting the right partner to support channel marketing programs is crucial for brands. In today’s landscape, where technology and services play a vital role in channel marketing initiatives, brands invest significant time and resources in launching or transitioning their programs to a new provider. There are three capabilities brands should consider when evaluating potential partners:… Continue reading Three Capabilities to Consider When Selecting Channel Partner
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Published Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes
In today’s competitive business world, it is no longer enough to simply have a product or service to sell. To stand out from the crowd and make a real impact in the market, it is essential to have a well-defined channel marketing strategy that outlines clear outcomes and a blueprint for success. Channel Fusion… Continue reading Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes
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Published Artificial Intelligence in Channel Marketing Still Needs the Human Touch
Artificial Intelligence (AI) has certainly become a game-changer for channel marketers. AI technology can analyze vast amounts of data and generate insights that would take marketers months to complete. While AI makes it much easier for channel marketers to develop content and make creative recommendations, for example, AI cannot replace human interaction and engagement completely,… Continue reading Artificial Intelligence in Channel Marketing Still Needs the Human Touch
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Published Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes
In a recent Finances Online article, enhancing feedback capabilities were identified as a key improvement area for business-to-business companies. The article cited an Accenture study that captured five areas B2B companies should focus on when soliciting feedback. For channel marketers, this type of feedback can provide insights into program effectiveness. Let’s take a look… Continue reading Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes
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Published Checklist: Five Keys to Consider for Co-op Programs
When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs
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Published Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs
The Channel Fusion Asset Library platform is used in conjunction with Ad Builder, serving as an integrated digital asset management solution. When paired with Ad Builder, a brand’s channel partner is able to store customized marketing materials developed in the Ad Builder as well as other marketing assets. By providing Ad Builder and Asset… Continue reading Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs
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