Channel Fusion Channel Fusion
Channel Fusion
1365 N. Center Pt Rd NE
Hiawatha, IA 52233
T: 319.294.8009
F: 319.294.8013
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Solutions
Contact Eric Deziel
Our Solutions & Pledge to You…

Channel Fusion’s solutions are designed to help you (prospective clients) and our corporate clients & their distribution partners leverage best in class co-marketing to drive local incremental sales, build brand affinity, optimize marketing resources, and lower administrative program costs.
These solutions listed below are grounded in our goals, objectives, and mission; as such, they constitute our personal pledge to assist you in addressing the trade channel opportunities and challenges.

Pankaj Monga – CEO              Eric Deziel – VP Strategy


We can lower your program administration costs by
  • centralizing all trade initiatives under one platform/system to
    • eliminate multiple system and provider maintenance fees
    • streamline processes to eliminate steps and reduce headcounts
    • having a dedicated and crossed trained team to effectively and efficiently manage your marketing resources
  • offering proven and cutting edge technologies that are easy to maintain, make changes, learn and navigate
  • providing financial transparency and forcing accountability of stakeholder actions
Accelerate brand affinity building and incremental traffic in local markets by
  • stimulating dealer/retail program participation of national marketing programs
  • recommending and guiding local marketing best practices based on their profile and corporate guidelines
  • monitoring and correcting communications/promotions that are not brand compliant
Build stronger channel partner relationships
  • through dedicated and knowledgeable channel support specialist that have access to data driven insight and advanced management tools
  • by working on your behalf, in essence, becoming an extension of your team and providing positively outrageous service to assist your trade partner in effectively and efficiently manage their branded trade promotions
Advanced Analytics for Insight & Decision Support
  • Through advanced analytics, we allow you to provide program leadership to
    • Promote integrated marketing and best in class local promotions
    • Take appropriate course corrective actions
    • Enforce accountability of actions
    • Anticipate events and reduce risks
    • Optimize marketing resources
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