Forrester Names Channel Fusion a Channel Technology Leader

Channel Fusion, the trusted channel partner of America’s top brands offering a variety of services from MDF & Co-Op, SPIFF Programs, Rebates, Ad Builder Tool, Digital Asset Management, and Advanced Analytics, was recently listed as a leader in channel incentives and through-channel marketing automation, in Forrester’s recent review of the 2019 Channel Technology Stack.

The 2019 Channel Technology Stack, compiled by Jay McBain, Principal Analyst, and Channel Partnerships & Alliances, is made up of over 106 different companies, across six operational categories, and ranging in size from Fortune 500 giants, to small start-ups delivering point solutions. It visually shows the various channel technology divisions and distinguishes the leading channel software companies.

In Forrester’s 2019 Channel Software Tech Stack, Channel Fusion can be seen in the channel software categories: Channel Incentives and Through-Channel Marketing Automation (TCMA).

As Jay McBain put it, “The channel technology landscape is rapidly evolving, and channel professionals must have a clear understanding of which technologies are most fundamental to their business and program goals, as well as know how technology can help. Winners are starting to emerge.”