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Best Practices for Effective Sales Incentive SPIFF Program Management

Best Practices for Effective Sales Incentive SPIFF Program Management
Implement these best practices into your sales SPIFF programs to reduce points of resistance and see more engaged salespeople and ultimately,  stronger local brand demand and loyalty.
Categories: co-op funds, channel fusion
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Improving Participation and ROI for Co-Op Programs in Today’s Digital Marketing World

Improving Participation and ROI for Co-Op Programs in Today’s Digital Marketing World
These key strategies, focused on simplification, education and enabling your customers, will improve participation in your co-op program.
Categories: co-op funds, channel fusion, fund utilization
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Why is digital co-op fund utilization so misaligned with digital usage trends?

Why is digital co-op fund utilization so misaligned with digital usage trends?
Digital co-op fund utilization is misaligned with digital usage trends. What can brands do to assist their dealer networks succeed with digital?
Categories: channel fusion, digital fusion, co-op funds, fund utilization
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