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Are Your Providing Your Channel Partners with Exceptional Service?

Are Your Providing Your Channel Partners with Exceptional Service?
Part five of a six-part series   In part four of our six-part series, Are You Providing the Necessary Programs and Tools for You and Your Channel Partners to Succeed, we went through the three main features you must provide in order for your partners to grow. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part five of this series, exploring our fifth factor, “Are you providing your channel partners with excep...
Categories: channel fusion
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Are You Providing the Necessary Programs and Tools for You and Your Channel Partners to Succeed?

Are You Providing the Necessary Programs and Tools for You and Your Channel Partners to Succeed?
Time to Read: 3 minutes  Part four of a six-part series   In part three of our six-part series, Do Your Channel Partners Consider You Essential to Their Success, we went through the three main factors you must provide in order for your partners to view you as an asset in their achievements. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part four of this series, exploring our fourth area, “Are you pr...
Categories: channel fusion
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Do Your Channel Partners Consider You Essential to Their Success?

Do Your Channel Partners Consider You Essential to Their Success?
Time to Read: 7 minutes    Part three of a six-part series   In part two of our six-part series, Do You Consider Your Channel Partners Essential to Your Success, we went through the three-main mechanisms and strategies that can help build and sustain strong partnerships with your channel partners. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part three of this series, which examines the question,...
Categories: channel fusion
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Do You Consider Your Dealers Essential to Your Success?

Do You Consider Your Dealers Essential to Your Success?
Time to Read: 5 minutes   Part two of a six-part series   In part one of our six-part series, Is Your Business a Leader or Follower in Channel Marketing, we gave a brief overview of the five key components to answering that question. Today we continue with part two of this series, exploring our first factor, “Do you consider your dealers essential to your success?” How do you view your distribution network? Are your channel partners viewed as a necessary cog...
Categories: channel fusion
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Is Your Business a Leader or a Follower in Channel Marketing?

Is Your Business a Leader or a Follower in Channel Marketing?
Time to Read: 5 minutes    Part one of a six-part series   “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” – John Maxwell Leadership is not a title, it’s the way your business behaves, the way it inspires others, and the way it channels success. A business that is a true leader is focused, passionate, persuasive and driven. Your company’s voice won’t say, “Go!&rdquo...
Categories: channel fusion
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Social Media Trends to Look Out for in 2018

Social Media Trends to Look Out for in 2018
Trends come, and trends go along with the changing of societal behaviors and preferences, and the digital world is no exception. This year in social media…. 1. Instagram, Twitter, and Facebook allowed people to capture and share live videos. 2. Keeping up with the ever-changing trends Snapchat allowed you to post without a time limit, and…. 3. Twitter doubled their character limit from 140 to 280. Next year, as social media evolves, more changes and technological advancements will be unv...
Categories: channel fusion
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2017 Channel Marketing Trends

2017 Channel Marketing Trends
I am proud to say that we serve some of the most experienced and talented channel marketing executives in the world. One thing is consistent in my conversations with them: What is coming down the pike? The best ones work diligently to anticipate future changes and steer their ship accordingly. Because I am often asked about trends, I’ve decided to share what I believe to be the top channel marketing trends for 2017.
Categories: co-op funds, channel fusion
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Using Advanced Analytics and Insights to Improve Your Channel Marketing Decisions

Using Advanced Analytics and Insights to Improve Your Channel Marketing Decisions
As individuals, we rely on basic analysis and reporting to make better decisions. Before we change our 401K allocation, we ask ourselves is this fund growing? Declining? At what rate? Before we purchase a new vehicle we expect basic information: What is the anticipate life of the vehicle? Gas efficiency? Consumer rating? Cost to maintain? Yet every year, manufacturers offer between $50 billion and $500 billion in co-op funds to their channel worldwide, without having basic information ...
Categories: co-op funds, channel fusion
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Helping Channel Partners Step Productively into Digital Marketing

Helping Channel Partners Step Productively into Digital Marketing
According to eMarketer, in 2017, total digital ad spending will surpass TV advertising for the first time ever. While there is no debate that consumers are searching for brands and services online, engaging with local business online, and making their decisions about what to purchase online, most local businesses are still not making the transition toward digital marketing. Without locally generated digital marketing efforts, your brand is not only losing out on sales at the local level, but y...
Categories: digital fusion
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Best Practices for Effective Sales Incentive SPIFF Program Management

Best Practices for Effective Sales Incentive SPIFF Program Management
Implement these best practices into your sales SPIFF programs to reduce points of resistance and see more engaged salespeople and ultimately,  stronger local brand demand and loyalty.
Categories: co-op funds, channel fusion
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