Time to Read: 4 minutes    Before we dive into this topic, let’s first define what through-channel marketing automation (TCMA) is. Through-channel marketing automation is about allowing channel partners access to marketing materials, assets, and tools through an automated platform. This allows dealers to create branded marketing materials to drive sales at the local level. When a brand wants to reach their buys at the local level, they need a secondary organization to act a...

Time to Read: 4 minutes   Clearly, the benefits of automation have changed the way we live. But as with anything else, it comes with its side effects. With the constant changes in technology in recent years, the need for skilled jobs is decreasing. Most are looking to automate across all channels and many businesses are becoming automated, getting computers to do the work so they can cut expenses. When thinking of this, a quote comes to mind. “Man is still the most extraordin...

Time to Read: 3 minutes    Put your best face forward.   Before the internet, a business’s reputation was determined by word-of-mouth. Today, that has all changed and morphed into online reviews. Did you know, 85% of consumers trust online reviews as much as personal recommendations? We live in a world where your online reputation can be your greatest asset or biggest liability. The main priority should be developing and securing a 5-star rating. Why? If you have...

Time to Read: 8 minutes    Introduction As a leader in Channel Marketing solutions for the last 15 years, we are often asked; “What makes a good template?” Quickly followed by “How much customization should we allow?” What seem like straightforward questions, do not lead to straightforward answers. To bring some data to the quest for those answers, we examined our Ad Builder systems to extract data points on the following topics: Templates, what a...

Time to Read: 6 minutes    What profession did Harvard call the Sexiest Job of the 21st Century? That’s right, data science. Data is king. In fact, everything is constantly moving towards it. We now have mobile data, product data, even data on how we measure our data. According to Glassdoor, in 2016 and 2017, data science was ranked the best field to get into. Why? Because technology has become so advanced we now have tools which can analyze and sieve out all kinds of in...

Time to Read: 4 minutes    Part six of a six-part series   In part five of our six-part series, Are You Providing Your Channel Partners with Exceptional Service, we went through the three main factors you must offer your channel partners in order for them to succeed and a true partnership to form. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part six of this series, exploring our final factor, &ld...

Part five of a six-part series   In part four of our six-part series, Are You Providing the Necessary Programs and Tools for You and Your Channel Partners to Succeed, we went through the three main features you must provide in order for your partners to grow. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part five of this series, exploring our fifth factor, “Are you providing your channel partners with excep...

Time to Read: 3 minutes  Part four of a six-part series   In part three of our six-part series, Do Your Channel Partners Consider You Essential to Their Success, we went through the three main factors you must provide in order for your partners to view you as an asset in their achievements. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part four of this series, exploring our fourth area, “Are you pr...

Time to Read: 7 minutes    Part three of a six-part series   In part two of our six-part series, Do You Consider Your Channel Partners Essential to Your Success, we went through the three-main mechanisms and strategies that can help build and sustain strong partnerships with your channel partners. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part three of this series, which examines the question,...

Time to Read: 5 minutes   Part two of a six-part series   In part one of our six-part series, Is Your Business a Leader or Follower in Channel Marketing, we gave a brief overview of the five key components to answering that question. Today we continue with part two of this series, exploring our first factor, “Do you consider your dealers essential to your success?” How do you view your distribution network? Are your channel partners viewed as a necessary cog...