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Three Sure-Fire Ways to Make Your Co-Op Program an Effective Local Marketing Strategy

Three Sure-Fire Ways to Make Your Co-Op Program an Effective Local Marketing Strategy
Time to Read: 4 minutes    Co-op marketing has been an important strategic lever for brands for decades and a proven method to help generate demand and increase channel partners success at the local level. However, as the marketing landscape continually changes, brands frequently struggle with getting the right information to the right channel partners at the right time, to optimize their spend and choose the most effective marketing tactics to meet their needs. Industry-wide, ap...
Categories: co-op funds
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2017 Channel Marketing Trends

2017 Channel Marketing Trends
I am proud to say that we serve some of the most experienced and talented channel marketing executives in the world. One thing is consistent in my conversations with them: What is coming down the pike? The best ones work diligently to anticipate future changes and steer their ship accordingly. Because I am often asked about trends, I’ve decided to share what I believe to be the top channel marketing trends for 2017.
Categories: co-op funds, channel fusion
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Using Advanced Analytics and Insights to Improve Your Channel Marketing Decisions

Using Advanced Analytics and Insights to Improve Your Channel Marketing Decisions
As individuals, we rely on basic analysis and reporting to make better decisions. Before we change our 401K allocation, we ask ourselves is this fund growing? Declining? At what rate? Before we purchase a new vehicle we expect basic information: What is the anticipate life of the vehicle? Gas efficiency? Consumer rating? Cost to maintain? Yet every year, manufacturers offer between $50 billion and $500 billion in co-op funds to their channel worldwide, without having basic information ...
Categories: co-op funds, channel fusion
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Best Practices for Effective Sales Incentive SPIFF Program Management

Best Practices for Effective Sales Incentive SPIFF Program Management
Implement these best practices into your sales SPIFF programs to reduce points of resistance and see more engaged salespeople and ultimately,  stronger local brand demand and loyalty.
Categories: co-op funds, channel fusion
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Improving Participation and ROI for Co-Op Programs in Today’s Digital Marketing World

Improving Participation and ROI for Co-Op Programs in Today’s Digital Marketing World
These key strategies, focused on simplification, education and enabling your customers, will improve participation in your co-op program.
Categories: co-op funds, channel fusion, fund utilization
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Why is digital co-op fund utilization so misaligned with digital usage trends?

Why is digital co-op fund utilization so misaligned with digital usage trends?
Digital co-op fund utilization is misaligned with digital usage trends. What can brands do to assist their dealer networks succeed with digital?
Categories: channel fusion, digital fusion, co-op funds, fund utilization
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