3/27/2019 7:35:00 AM • By
Time to Read: 4 minutes
Co-op marketing has been an important strategic lever for brands for decades and a proven method to help generate demand and increase channel partners success at the local level. However, as the marketing landscape continually changes, brands frequently struggle with getting the right information to the right channel partners at the right time, to optimize their spend and choose the most effective marketing tactics to meet their needs. Industry-wide, ap...