Channel Fusion Blog

Is Your Channel Ready for the New Trends in Digital Marketing?

Is Your Channel Ready for the New Trends in Digital Marketing?

Time to Read: 5 minutes 

 

Have you ever heard of the thorny devil lizard? Also known as the mountain devil, this spiky reptile is native to Australia. They live in the dry, humid, desert where water can be hard to come by. In order to survive, their skin is made up of spiky armor that protects them from predators as well as helps them absorb water in such an arid habitat. They have had to become accustomed to their environment in order to survive.

Now, comparing a lizard to the digital marketing landscape might be a stretch, but the fact still remains, our industry is ever evolving. In order to survive, you must learn to adapt. Like the spikes of the lizard, your content must be able to draw in the necessary audience to thrive in such a competitive market.

So, how can your channel partners adapt and flourish during the 2019 year? By knowing the top digital marketing trends. According to industry-leading research, they are:

  1. Video Marketing
  2. Personalization
  3. Local Influencers 
  4. Programmatic Advertising
  5. Social Messaging App
  6. Voice Search 

 

Video Marketing:

Video marketing is not the next big thing. It is now. Incorporating video into your channel partners’ digital marketing efforts is now a must. According to Optinmonster, here are some staggering statistics you need to know:

  • Video marketers get 66% more qualified leads per year.
  • Video marketers achieve a 54% increase in brand awareness.
  • 79% of consumers prefer watching a video to reading about a product.
  • 84% of consumers have bought something after watching a video.

Video is versatile, engaging, entertaining, and effective. It’s easy to consume and share across multiple social platforms. It’s also important to know the different types of video and the purpose of each. Here’s the breakdown of a few.

Explainers: help educate consumers about your product or services.

Interviews: help to encourage conversation or showcase a particular influencer or special guest expert.

Live Video: these work especially well on social media platforms such as Facebook and Instagram. They allow businesses to show behind the scene glimpses of events, products, company culture, and much more.

Whether your channel partners are posting a video to their website or doing a live post on Facebook, providing content and training on video marketing being an effective tool that can capture and convey your brand’s personality is a must for your channel marketing digital strategy.

 

Personalization:

Do you want to stand out in local digital marketing share of voice in 2019? Then you need to make sure your channel partners are personalizing their marketing, whether it is personalized social content, email marketing, or any other marketing material they are leveraging rather than syndicated content. In fact, according to Single Grain, 96% of marketers believe that personalization advances customer relationships. Personalization can already be seen by many well-known companies. Take Netflix for example. Right when you log in to your account, you immediately see an icon that says your name and displays your own personalized image. It even recommends what TV show or movies you might like by giving you a percentage rating. All of this is personalized for just YOU. Personalization is a key factor for 2019. Make sure your channel partners are incorporating it accordingly in their digital marketing efforts.

 

Local Influencers:

Although influence marketing is not a new topic, local influencer marketing is. A great idea is trying to partner with local influencers to promote your brand’s services and products. A good place to start is by having your channel partners make a list of the top influencers in their market. Check out social media platforms such as Facebook, Twitter, and LinkedIn. Check out podcasts. Follow them and learn about their brand. Then, have your channel partners reach out to them with a simple message to get the conversation started.

 

Programmatic Advertising:

Programmatic advertising is the use of automation in buying and selling of media so you can target more specific audiences. It also represents most types of ad spaces on all screens including mobile, video, and display ads. This automation is much more effective and quick, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, almost 90% of digital display ads in the U.S. will be programmatic by 2020.

To learn how to capitalize on this digital marketing trend, contact us at (319)-294-7501 or email us at dkahler@channel-fusion.com

 

Social Messaging App:

There are some staggering statistics to know when it comes to social messaging apps. According to Single Grain, consider these numbers:

  • 1.3 billion monthly users are active on Facebook Messenger
  • 2 billion messages are sent between people and businesses on Facebook Messenger every month
  • WhatsApp has 1.3 billion monthly active users
  • 55 billion messages are sent via WhatsApp every day
  • WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube

The popularity of social messaging for apps is continuing to grow. More and more people are spending their time messaging each other. It is a no brainer for channel partners to market your brand’s products and services where potential customers will be. Social messaging apps can be extremely useful in sending messages to customers directly, as well as allow personalization (another trend we discussed earlier). All of this adds value to the user’s experience. Make sure your channel partners are implementing social messaging apps and marketing to potential customers.

 

Voice Search:

Hey Siri, what time is the Lakers game? 

Alexa, where can I buy new tires near me?

Alexa, what sushi restaurants are open?

Now, more than ever, people are turning to voice search. Because of this, it is important for your channel partners to rethink their digital marketing strategies in 2019. According to WordStream:

  • 50% of all searches will be voice searches by 2020
  • One-in-six Americans (16%) own a voice-activated smart-speaker
  • Mobile voice-related searches are 3X more likely to be local-based than text-related searches

Voice search plays an important role in providing relevant information that people are searching for. Your channel partners should be including voice search in their digital marketing efforts in order for customers to find them more effectively. They should also think about keywords that people will speak, rather than type, for your brand’s products and services.  More and more companies are producing audio content in the hopes of gaining brand awareness. Your channel partners should be too.

 

Make sure your channel partners are staying ahead of the curve this year. By implementing these top digital marketing trends, they will be just like the thorny devil lizard, adapting to their environment and prospering because of it. What are your top digital marketing trends for 2019? Let us know in the comments below. We would love to hear from you. If you want to talk further about this topic or have any other questions about your channel programs, give us a call at (319)-294-7501 or email us at dkahler@channel-fusion.com

 

Kind Regards! 

Haley Corkery
Corporate Marketing Specialist 
Channel Fusion

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