Time to Read: 4 minutes
Today, every business should be present on social media. Plain and simple. Promoting on these digital platforms has become a way for brands to tell their story and connect with consumers through social media content as well as advertising. In 2017, there were 2.46 billion social media users around the globe. That number is estimated to rise to 2.77 billion by 2019. Your audience is waiting. All eyes are on you! Another great advantage of digital marketing – advertising. As more and more social networks add algorithms that sieve out what viewers see on their news feeds, your content can get lost in the shuffle. Your business must take advantage of the cost-effective advertising features to promote your content, products, and promotions.
Let’s talk about how social media content and advertising can grow your business.
- Quality content drives engagement
- Facebook advertising increase awareness
Quality Social Media Content Drives Engagement:
Your business MUST create high quality and effective content to drive engagement. According to Talk Fusion:
- 82% of consumers feel more positive about a company after reading relevant material
- 73% of consumers get frustrated when served content that isn’t relevant to them
- 70% of people say content marketing makes them feel closer to a product
- 60% of people credit content for helping them make better product decisions
Producing quality content drives engagement and attracts more customers. Another thing to remember when writing content, always follow the 80/20 rule OR the 30/30/30 rule. The 80/20 rule means 80% of the content you post, or share should be entertaining or informative. No more than 20% of your social media communication should directly relate to the goods or services you provide. The 30/30/30 rule means your content should be 30% engaging, 30% educating, and 30% promoting.
When you create quality content, engagement can increase, as well as sales.
Facebook Advertising Increases Awareness:
Paid advertising is a great way to get your message to the market where a wide variety of viewers will see it, increasing awareness and sales. Paid Facebook advertisements are important for businesses because they allow you to target audiences based on their location, demographics, and interests. Facebook claims they are 89% accurate when it comes to targeted campaigns. If you try to reach consumers organically on Facebook, your message will not be seen. Therefore, paid advertising is a must and a win-win. Companies can reach their audiences in ways they would not be able to with organic content, and they can easily track their ad performance.
When you publish bad content, consumers turn away, either uninterested or unaware. Without advertising, your message tends to get lost in the shuffle. You must invest in quality social media content and advertising, specifically Facebook paid advertising. When you do, your brand will be seen, and increased exposure means an increase in revenue. With Digital Fusion, we can help you grow and engage your audience, ultimately increasing sales and exposure. Our digital marketing specialists are dedicated to assisting channel partners develop a consistent message and engage consumers across all relevant social networks. The underlying principle of this service is that fresh, relevant content leads to good conversations, which ultimately leads to increased trust in your brand and more leads.
We would love to hear from you. If you want to talk further about this topic or have any other questions about your channel programs, give us a call at (319)-730-7830 or email us at firstname.lastname@example.org.
Corporate Marketing Specialist