Channel Fusion Blog

Why Your Channel’s Reputation Management is a Must

Why Your Channel’s Reputation Management is a Must

Time to Read: 3 minutes 

 

Put your best face forward.

 

Before the internet, a business’s reputation was determined by word-of-mouth. Today, that has all changed and morphed into online reviews. Did you know, 85% of consumers trust online reviews as much as personal recommendations? We live in a world where your online reputation can be your greatest asset or biggest liability. The main priority should be developing and securing a 5-star rating. Why? If you have bad reviews on Google, Yelp, Facebook, or more, your potential customers will look elsewhere.  

This blog will speak about why your channel’s reputation management is a must.

  1. Ignoring customer’s concerns damages your reputation and negatively effects your brand at the local level
  2. Negative reviews can affect your channel partners sales

 

Ignoring customer’s concerns damages your reputation and negatively effects your brand at the local level

It is absolutely critical that your channel partners respond to a customer’s concern within 48 hours. Otherwise, the damage to their reputation and your brand can significantly increase. Shorter response times lead to quicker resolutions, fewer complaints, and satisfied consumers. Responding to positive mentions will strengthen your brand’s relationship with customers as well as build further engagement. Responding to negative reviews is vital to repairing any damage. With Digital Fusion, our team will protect you and your channel partners brand and improve overall ratings and reviews by responding to user’s comments in a timely manner. By being proactive and establishing and maintaining your online reputation, you help ensure a positive name for your brand. Put your best foot forward. For more examples of how Digital Fusion can impact your business contact us here.

Negative reviews can affect your channel partners sales

Did you know, every 1-star increase in a Yelp rating means a 5% to 9% increase in revenue? When it comes to online reputation management, ratings and reviews can make or break your company.  Even if your channel partners don’t collect ratings and reviews on their website or social channels, there are a myriad of third-party sites that are. It is imperative to monitor and respond to this feedback. 73% of consumers say positive reviews make them trust businesses more and 48% of people need at least a 4-star rating before choosing that business. People are more and more informed than ever before. You better believe they will be doing research before walking through your channel partners doors. With Digital Fusion, we will solicit, manage, and respond to customer feedback for each channel partner. People talk. We’ll make sure it’s positive.

 

When it comes to your online reputation, a few negative comments or reviews can impair the brand you’ve spent so long building. Make sure your web presence is a positive one. This can drive leads, attract new customers, and maintain old ones. Do you have an online reputation management strategy? Let us know in the comments below. If you want to talk further about this topic or have any other questions about your channel programs, give us a call at (319)-294-8009 or email us at ddrees@channel-fusion.com

 

Kind Regards! 

Haley Corkery
Corporate Marketing Specialist 
Channel Fusion

Categories: channel fusion, digital fusion

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