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Trends come, and trends go along with the changing of societal behaviors and preferences, and the digital world is no exception. This year in social media….
- Instagram, Twitter, and Facebook allowed people to capture and share live videos.
- Keeping up with the ever-changing trends Snapchat allowed you to post without a time limit, and….
- Twitter doubled their character limit from 140 to 280.
Next year, as social media evolves, more changes and technological advancements will be unveiled. This blog will speak to some of the predictions we have for social media in 2018.
- Twitter is going to fall fast
- Facebook will be mostly mobile
- Brands will need to begin adapting their marketing to Generation Z
These, and other, trends are things to keep an eye on, in order to ensure your business is prepared for digital marketing in the New Year. By keeping up with these trends, your brand will set itself up for success compared to other businesses that ignore them.
TREND: Twitter Will Fall Fast:
Everybody meet Larry. Did you know the blue bird from Twitter has a name? Named after former NBA star, Larry Bird, Twitter’s all-star status has not been as stellar as the competition as of late. Is Twitter still in the game? In matters of marketing, Twitter is struggling to keep up with Facebook and Instagram. It has the slowest growth of all major social platforms. Why is this happening? For one, other platforms offer more features. Twitter has failed to gain and generate followers at a high rate where LinkedIn, Facebook, and Instagram are dominating the scoreboard. Twitter has also lost access to streaming NFL games and fans aren’t happy. Moving forward in 2018, Twitter must make drastic changes and boost their advertisement options if they want to play ball. If not, brands must be aware that this podium for marketing will slowly lose its significance.
TREND: Facebook Will Focus More on Mobile:
According to eMarketer, they predict by 2020 59 percent of U.S. users will access Facebook through mobile exclusively, with 80 percent of the company's ad revenue currently coming from mobile ads. In its inception, Facebook was created to be on desktops, not mobile. This meant that only desktop ads were sold on Facebook. That has drastically changed, and companies must stay current with those changes. Companies must invest in mobile-first social media designs if they want to make an impact on users and channel their messages to consumers. If not, viewers will turn away.
TREND: Brands Will Need to Begin Adapting Their Marketing to Generation Z
For those not familiar with the term, Generation Z is the new wunderkinds after Millennials. Some are calling Generation Z the “Millennials on Steroids” or “the generation who could lead the charge of change for the US.” They are also the group that grew up with internet and Smartphones, making them more focused on the speed of service and have firsthand knowledge of how easy it is to purchase products online. As of now, the oldest of this generation are 22-year old’s. What does this mean for businesses and the social media world? They will be entering the workforce and will be buying more than ever. Businesses and brands must adapt their creative social strategies and focus on platforms they are involved with. Instagram and Snapchat are just two of the social medias that must be given attention when marketing this group of consumers. If they ignore these factors, they will lose business from this group of buyers.
The time is now to start strategizing your social media approach. Social media is NOW and allows for marketers to reach and connect with audiences, build their brand, and increase visibility in an instant. Don’t be left behind. Take advantage of these changes and shifts to stay ahead of the trend.
We hope you have found this article helpful, and wish the best for you and your brand in the upcoming year! What are you planning for 2018? We want to know. Let us know your thoughts by commenting below or writing us here!
Corporate Marketing Specialist