Channel Fusion Blog

Archive by author: Kim HilsenbeckReturn
Kim is a Director of Operations and Customer Service at Channel Fusion. She has more than 24 years of experience in professional services and technology industries in management roles focused on marketing, communications, consulting and strategy.  Kim is a member of the company’s leadership team and works directly with key customer accounts on strategy and implementation of channel marketing programs that help drive sales and promote the brand.
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Three Sure-Fire Ways to Make Your Co-Op Program an Effective Local Marketing Strategy

Three Sure-Fire Ways to Make Your Co-Op Program an Effective Local Marketing Strategy
Time to Read: 4 minutes    Co-op marketing has been an important strategic lever for brands for decades and a proven method to help generate demand and increase channel partners success at the local level. However, as the marketing landscape continually changes, brands frequently struggle with getting the right information to the right channel partners at the right time, to optimize their spend and choose the most effective marketing tactics to meet their needs. Industry-wide, ap...
Categories: co-op funds
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Improving Participation and ROI for Co-Op Programs in Today’s Digital Marketing World

Improving Participation and ROI for Co-Op Programs in Today’s Digital Marketing World
These key strategies, focused on simplification, education and enabling your customers, will improve participation in your co-op program.
Categories: co-op funds, channel fusion, fund utilization
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