Time to Read: 3 minutes    In recent years, mobile usage has skyrocketed. Did you know, 95% of the U.S. population owns a cell phone, and 81% of those devices are smartphones? According to App Annie, the average smartphone user has more than 80 apps on their phone and we use around 40 of them each month. In today’s society, everything is going mobile. Because of this growth, it has enhanced the need for more innovative mobile marketing strategies in the channel marketing in...

Time to Read: 4 minutes    Did you know, on average, loyal customers are worth up to 10 times as much as their first purchase? Customer loyalty is one of the main reasons behind a business’s success. Loyal customers purchase more, more frequently, and the cost of selling to them tends to be small. Brand loyalty is a personal and emotional commitment. To achieve customer loyalty, brands must make it beneficial for consumers to stick with them instead of running to a competit...

Time to Read: 4 minutes   Today, every business should be present on social media. Plain and simple. Promoting on these digital platforms has become a way for brands to tell their story and connect with consumers through social media content as well as advertising. In 2017, there were 2.46 billion social media users around the globe. That number is estimated to rise to 2.77 billion by 2019. Your audience is waiting. All eyes are on you! Another great advantage of digital marketing &nd...

Time to Read: 3 minutes    Rebate programs can be a powerful tool when it comes to promoting a brand over a competitor as well as driving demand and purchase decisions. Interestingly, according to DCR Strategies Inc., rebates make consumers 75.4% more likely to make a purchase. However, these programs can be too complex or challenging to manage. When it comes to a rebate program, they should always align with the brand as well as be well-organized, coordinated, and executed. H...

Time to Read: 3 minutes    Incentive programs are an extremely valuable tool for brands and their channel partners to help increase revenue, demand, and brand loyalty. If implemented correctly, sales incentive programs can give your company a competitive advantage over your competitors. Unfortunately, execution of SPIFF programs can become a burden for your trade partners and result in irritated sales teams, poor program utilization, and poor local brand demand. This can cause fr...

Time to Read: 4 minutes   Clearly, the benefits of automation have changed the way we live. But as with anything else, it comes with its side effects. With the constant changes in technology in recent years, the need for skilled jobs is decreasing. Most are looking to automate across all channels and many businesses are becoming automated, getting computers to do the work so they can cut expenses. When thinking of this, a quote comes to mind. “Man is still the most extraordin...

Time to Read: 3 minutes    Put your best face forward.   Before the internet, a business’s reputation was determined by word-of-mouth. Today, that has all changed and morphed into online reviews. Did you know, 85% of consumers trust online reviews as much as personal recommendations? We live in a world where your online reputation can be your greatest asset or biggest liability. The main priority should be developing and securing a 5-star rating. Why? If you have...

Time to Read: 8 minutes    Introduction As a leader in Channel Marketing solutions for the last 15 years, we are often asked; “What makes a good template?” Quickly followed by “How much customization should we allow?” What seem like straightforward questions, do not lead to straightforward answers. To bring some data to the quest for those answers, we examined our Ad Builder systems to extract data points on the following topics: Templates, what a...

Time to Read: 6 minutes    What profession did Harvard call the Sexiest Job of the 21st Century? That’s right, data science. Data is king. In fact, everything is constantly moving towards it. We now have mobile data, product data, even data on how we measure our data. According to Glassdoor, in 2016 and 2017, data science was ranked the best field to get into. Why? Because technology has become so advanced we now have tools which can analyze and sieve out all kinds of in...

Time to Read: 4 minutes    Part six of a six-part series   In part five of our six-part series, Are You Providing Your Channel Partners with Exceptional Service, we went through the three main factors you must offer your channel partners in order for them to succeed and a true partnership to form. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part six of this series, exploring our final factor, &ld...