Time to Read: 3 minutes    The other week I had the opportunity to talk to 25 of our client brands dealers on the phone about their digital marketing efforts, and boy was I shocked with what I found. Although many of them were posting to the major digital platforms of Facebook, Twitter, and Instagram, almost none of them had heard of online reputation and listing management. They didn’t know it was possible to respond to Google and Yelp reviews in a single da...

Time to Read: 4 minutes    Before we dive into this topic, let’s first define what through-channel marketing automation (TCMA) is. Through-channel marketing automation is about allowing channel partners access to marketing materials, assets, and tools through an automated platform. This allows dealers to create branded marketing materials to drive sales at the local level. When a brand wants to reach their buys at the local level, they need a secondary organization to act a...

Time to Read: 4 minutes    Co-op marketing has been an important strategic lever for brands for decades and a proven method to help generate demand and increase channel partners success at the local level. However, as the marketing landscape continually changes, brands frequently struggle with getting the right information to the right channel partners at the right time, to optimize their spend and choose the most effective marketing tactics to meet their needs. Industry-wide, ap...

Time to Read: 5 minutes    Have you ever heard of the thorny devil lizard? Also known as the mountain devil, this spiky reptile is native to Australia. They live in the dry, humid, desert where water can be hard to come by. In order to survive, their skin is made up of spiky armor that protects them from predators as well as helps them absorb water in such an arid habitat. They have had to become accustomed to their environment in order to survive. Now, comparing a lizard to t...

Time to Read: 3 minutes    In recent years, mobile usage has skyrocketed. Did you know, 95% of the U.S. population owns a cell phone, and 81% of those devices are smartphones? According to App Annie, the average smartphone user has more than 80 apps on their phone and we use around 40 of them each month. In today’s society, everything is going mobile. Because of this growth, it has enhanced the need for more innovative mobile marketing strategies in the channel marketing in...

Time to Read: 4 minutes    Did you know, on average, loyal customers are worth up to 10 times as much as their first purchase? Customer loyalty is one of the main reasons behind a business’s success. Loyal customers purchase more, more frequently, and the cost of selling to them tends to be small. Brand loyalty is a personal and emotional commitment. To achieve customer loyalty, brands must make it beneficial for consumers to stick with them instead of running to a competit...

Time to Read: 4 minutes   Today, every business should be present on social media. Plain and simple. Promoting on these digital platforms has become a way for brands to tell their story and connect with consumers through social media content as well as advertising. In 2017, there were 2.46 billion social media users around the globe. That number is estimated to rise to 2.77 billion by 2019. Your audience is waiting. All eyes are on you! Another great advantage of digital marketing &nd...

Time to Read: 3 minutes    Rebate programs can be a powerful tool when it comes to promoting a brand over a competitor as well as driving demand and purchase decisions. Interestingly, according to DCR Strategies Inc., rebates make consumers 75.4% more likely to make a purchase. However, these programs can be too complex or challenging to manage. When it comes to a rebate program, they should always align with the brand as well as be well-organized, coordinated, and executed. H...

Time to Read: 3 minutes    Incentive programs are an extremely valuable tool for brands and their channel partners to help increase revenue, demand, and brand loyalty. If implemented correctly, sales incentive programs can give your company a competitive advantage over your competitors. Unfortunately, execution of SPIFF programs can become a burden for your trade partners and result in irritated sales teams, poor program utilization, and poor local brand demand. This can cause fr...

Time to Read: 4 minutes   Clearly, the benefits of automation have changed the way we live. But as with anything else, it comes with its side effects. With the constant changes in technology in recent years, the need for skilled jobs is decreasing. Most are looking to automate across all channels and many businesses are becoming automated, getting computers to do the work so they can cut expenses. When thinking of this, a quote comes to mind. “Man is still the most extraordin...